Expert Email Marketer at Havana Group

Job Overview

Location
Lagos, Anambra
Job Type
Full Time
Date Posted
5 months ago

Additional Details

Job ID
136907
Job Views
81

Job Description






The job entails Design/optimize email campaigns for engagement, conversions & retention. Duties: strategy, segmentation, content creation, automation, analytics, A/B testing, list management, personalization, GDPR compliance.



Key Responsibilities:




  • Strategy Development

  • Audience Segmentation

  • Content Creation

  • Campaign Management

  • Automation

  • Performance Tracking

  • A/B Testing & List Management

  • Personalization

  • Compliance and Deliverability



Qualifications:




  • Bachelor’s degree in marketing, communications, or a related field (or equivalent experience). 3+ years of experience in email marketing with a proven track record of successful campaigns.

  • Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo).

  • Strong understanding of analytics tools (e.g., Google Analytics, email platform reporting) and KPIs.

  • Excellent copywriting and communication skills with a keen eye for design and branding

  • Knowledge of email regulations (GDPR, CAN-SPAM) and best practices for deliverability.

  • Analytical mindset with experience in A/B testing and data-driven decision-making.

  • Ability to collaborate cross-functionally with design, sales, and product teams.



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