Digital Marketing Executive at ReelFruit

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
7 days ago

Additional Details

Job ID
136985
Job Views
28

Job Description






Job Summary




  • We are looking for a dynamic and results-driven Digital Marketing Executive to lead the execution of its digital marketing initiatives and customer engagement strategies.

  • The role combines creativity with analytical thinking, from managing online orders and ensuring excellent customer interactions to executing campaigns across social media, SEO/SEM, and email marketing.



Duties and Responsibilities

Order Management:




  •  Process and manage online and website orders promptly.

  •  Collaborate with the sales and logistics teams to ensure a seamless order fulfillment process.



Customer Interaction:




  •  Respond to customer inquiries through various channels such as email, chat, and phone.

  •  Provide assistance and support to customers, ensuring a positive and responsive experience.



Cross-Functional Collaboration:




  •  Collaborate with the sales and logistics teams to ensure alignment and coordination for efficient order fulfillment.



Digital Marketing Execution:




  •  Execute all digital marketing activities across all social Media Platforms including website SEO/SEM and email marketing.



Data Analysis and Interpretation:




  • Analyze and interpret marketing data, including customer data, online performance, and web analytics.

  • Utilize insights gained from data analysis to understand customer activities and experiences for optimization.



Performance Measurement:




  • Measure and interpret the performance impact of completed tasks and projects.

  • Regularly report on performance metrics with reference to agreed Key Performance Indicators (KPIs).



Owned Media Optimization




  • Optimize all owned media channels in line with agreed deliverables, ensuring a strategic and effective digital presence.



Educational Qualifications, Experience & Requirements




  • Bachelor’s degree in marketing or a relevant field.

  • A minimum of 2 years of experience in a digital marketing or advertising position.

  • In-depth knowledge of various social media platforms, best practices, and website analytics.

  • Solid knowledge of website analytics tools (e.g., Google Analytics, CRM etc.)

  • Strong communication skills, both written and verbal.

  • Detail-oriented and able to manage multiple tasks simultaneously.

  • Familiarity with e-commerce platforms and customer relationship management tools is a plus.

  •  Positive attitude and a passion for delivering exceptional customer experiences.



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