Job Description
Job Summary
- We are looking for a dynamic and results-driven Digital Marketing Executive to lead the execution of its digital marketing initiatives and customer engagement strategies.
- The role combines creativity with analytical thinking, from managing online orders and ensuring excellent customer interactions to executing campaigns across social media, SEO/SEM, and email marketing.
Duties and Responsibilities
Order Management:
- Process and manage online and website orders promptly.
- Collaborate with the sales and logistics teams to ensure a seamless order fulfillment process.
Customer Interaction:
- Respond to customer inquiries through various channels such as email, chat, and phone.
- Provide assistance and support to customers, ensuring a positive and responsive experience.
Cross-Functional Collaboration:
- Collaborate with the sales and logistics teams to ensure alignment and coordination for efficient order fulfillment.
Digital Marketing Execution:
- Execute all digital marketing activities across all social Media Platforms including website SEO/SEM and email marketing.
Data Analysis and Interpretation:
- Analyze and interpret marketing data, including customer data, online performance, and web analytics.
- Utilize insights gained from data analysis to understand customer activities and experiences for optimization.
Performance Measurement:
- Measure and interpret the performance impact of completed tasks and projects.
- Regularly report on performance metrics with reference to agreed Key Performance Indicators (KPIs).
Owned Media Optimization
- Optimize all owned media channels in line with agreed deliverables, ensuring a strategic and effective digital presence.
Educational Qualifications, Experience & Requirements
- Bachelor’s degree in marketing or a relevant field.
- A minimum of 2 years of experience in a digital marketing or advertising position.
- In-depth knowledge of various social media platforms, best practices, and website analytics.
- Solid knowledge of website analytics tools (e.g., Google Analytics, CRM etc.)
- Strong communication skills, both written and verbal.
- Detail-oriented and able to manage multiple tasks simultaneously.
- Familiarity with e-commerce platforms and customer relationship management tools is a plus.
- Positive attitude and a passion for delivering exceptional customer experiences.