Chief Marketing Officer at Updeal Resources

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
5 days ago

Additional Details

Job ID
137125
Job Views
26

Job Description






Key Responsibilities




  • Develop and implement comprehensive marketing strategies aligned with the bank’s business goals.

  • Lead brand development, positioning, and communications strategies across all channels.

  • Oversee market research and analysis to identify growth opportunities and trends.

  • Drive customer acquisition, engagement, and retention through targeted campaigns.

  • Manage digital and traditional marketing efforts including social media, PR, advertising, and events.

  • Collaborate cross-functionally with product, sales, and operations to ensure alignment.

  • Build and mentor a high-performing marketing team.

  • Monitor KPIs and ROI of marketing initiatives and optimize performance accordingly.

  • Champion innovation in marketing technology and data-driven decision-making.



Requirements




  • Bachelor's Degree in Marketing, Business Administration, or related field (MBA orprofessional marketing certification is a plus).

  • Minimum of 7 years of progressive marketing experience, with at least 3 years in a leadership/executive role within the financial services, microfinance.

  • Strong understanding of the Nigerian financial market and customer behavior.

  • Proven track record of brand building, digital transformation, and marketing-led growth.

  • Exceptional leadership, communication, and stakeholder management skills.

  • Analytical mindset with a data-driven approach to marketing.

  • Experience in customer segmentation, campaign management, and CRM systems.



What We Offer




  • Competitive executive remuneration and performance-based incentives.

  • A dynamic and inclusive work environment.

  • Opportunity to shape the future of microfinance in Nigeria.

  • Professional growth and leadership development.



Similar Jobs

Cookies

This website uses cookies to ensure you get the best experience on our website. Cookie Policy

Accept