• Application Deadline:
• Position: Brand & Communications Lead



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 5 years



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  

Job Summary

• The Brand & Communications Lead will be responsible for shaping the company’s brand identity and building trust with users through compelling marketing strategies and campaigns.


• This role will drive visibility, installs, and engagement by overseeing digital, offline, and PR initiatives while ensuring consistent brand voice and high-impact communication across all channels.

Key Responsibilities

• Own and develop the brand voice, public relations, media buying, and content strategy.


• Design and execute digital and social media campaigns across Facebook, TikTok, Instagram, and other relevant platforms.


• Coordinate offline campaigns including radio jingles, out-of-home (OOH) media, influencer partnerships, and experiential activations.


• Track and optimize key marketing metrics such as Customer Acquisition Cost (CAC), Cost Per Install (CPI), and engagement rates.


• Lead internal brand designers and manage external creative, media, and PR agencies to deliver effective campaigns.

Key Performance Indicators (KPIs)

• Monthly app installs generated from campaigns.


• Cost per install (≤ ₦600).


• Brand recall and share-of-voice in target markets.


• Campaign return on investment (ROI) vs. allocated budget.

Requirements

• Bachelor’s Degree in Marketing, Communications, Business, or a related field.


• 5 years of experience in marketing or brand management, ideally in technology or consumer-facing brands.


• Proven track record of developing and executing successful campaigns across digital and offline channels.


• Strong storytelling ability with expertise in both creative strategy and performance marketing.


• Excellent leadership and collaboration skills to work with internal teams and external partners.

Salary

N450,000 - N600,000 / Month.

Application Closing Date

11th November, 2025.