• Application Deadline:
• Position: Digital & Product Marketing Manager



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 5 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

• Renda is a leading logistics and mobility technology company dedicated to delivering innovative, scalable solutions that empower businesses and operators across emerging markets.


• Through our Fulfillment and Scale business units, we enable seamless operations for businesses and individuals.


• The Digital/Product Marketing Manager is responsible for developing and executing digital marketing strategies to increase online visibility, attract and convert target audiences, and drive product adoption.


• This role focuses on leveraging SEO, PPC, social media, email marketing, and paid advertising to create compelling campaigns that boost engagement and lead generation.


• The ideal candidate will have a strong background in digital marketing, product positioning, and data-driven decision-making to enhance brand awareness and ensure the right audience understands our organization’s value proposition.

Key Responsibilities

Digital Marketing & Lead Generation

• Develop and execute integrated digital marketing campaigns across SEO, PPC, social media, email marketing, and content marketing.


• Manage online advertising and paid media strategies to optimize Return on Ad Spend


• (ROAS).


• Analyze and optimize marketing efforts using Google Analytics, CRM tools, and marketing automation platforms.


• Implement conversion rate optimization (CRO) strategies to improve lead generation and customer acquisition.


• Oversee social media management, ensuring consistent brand messaging, engagement, and audience growth.


• Search Engine Optimization (SEO) & Website Optimization


• Optimize content for search engines to enhance organic search rankings and website traffic.


• Conduct keyword research, on-page SEO, link-building, and technical SEO audits.


• Analyze website traffic, user behavior, and bounce rates to improve digital experience and conversions.

Product Marketing & Positioning

• Develop compelling product messaging, positioning, and value propositions to differentiate Renda in the market.


• Conduct market research and competitive analysis to understand customer needs and industry trends.


• Collaborate with product and sales teams to create sales enablement tools, product collateral, and go-to-market strategies.


• Plan and execute product launches and marketing campaigns to increase awareness and adoption.

Content & Campaign Management

• Develop and manage landing pages, webinars, and case studies to support lead nurturing and demand generation.


• Create and optimize lead generation campaigns to attract and convert qualified prospects.


• Develop email marketing automation workflows for lead nurturing and customer retention.


• Manage content marketing strategies, including blog posts, whitepapers, and video content, to engage potential customers.


• Implement A/B testing and performance tracking to continuously improve campaign effectiveness.

Cross-Team & Stakeholder Collaboration

• Work closely with operations and commercial teams to equip them with the right content and product knowledge.


• Gather customer feedback, testimonials, and insights to refine product positioning and messaging.


• Partner with design and development teams to ensure digital assets align with brand guidelines.


• Collaborate with external agencies, freelancers, and influencers to amplify digital marketing efforts.

Key Qualifications & Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.


• 5+ years of experience in digital marketing, product marketing, or growth marketing.


• Strong knowledge of SEO, PPC, paid media, and marketing automation tools.


• Hands-on experience with Google Analytics, CRM software, and social media advertising.


• Proven ability to develop and execute lead generation and demand generation campaigns.


• Strong analytical skills with experience in data-driven decision-making.


• Excellent copywriting, storytelling, and communication skills.


• Experience in technology, logistics, or e-commerce marketing is a plus.