Job Description
Job Summary
- The Graphics Designer is responsible for creating visually compelling designs that effectively communicate the company’s brand message across digital and print media.
- This includes developing marketing assets, social media creatives, product visuals, brand materials, and other graphic elements to support campaigns and overall brand identity.
Key Responsibilities
- Design high-quality graphics for digital and print platforms (social media, website banners, flyers, brochures, product packaging, etc.).
- Develop visual concepts and creative ideas in line with brand guidelines.
- Work closely with the marketing team to translate campaign objectives into impactful visuals.
- Create and edit marketing collaterals such as product catalogs, digital ads, event backdrops, and presentation decks.
- Ensure consistency in branding across all materials.
- Prepare final designs for production and supervise printing or publishing where necessary.
- Keep up to date with design trends, tools, and marketing best practices.
- Collaborate with photographers, videographers, and other creatives as needed.
Key Performance Indicators (KPIs)
- Timeliness and quality of deliverables.
- Brand consistency across all visuals.
- Engagement performance of designed creatives (e.g., ad CTR, social media reach).
- Positive feedback from internal teams and stakeholders.
- Ability to support fast-turnaround marketing campaigns.
Requirements
- Bachelor’s degree or equivalent experience in Graphic Design, Visual Communication, Fine Arts, or a related field.
- Proven work experience as a Graphics Designer or similar role.
- Proficiency in design software such as Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Canva, or similar tools.
- Strong portfolio demonstrating creative skills and design versatility.
- Excellent understanding of typography, color theory, and layout design.
- Ability to work on multiple projects and meet tight deadlines.
- Strong communication and collaboration skills.
- Knowledge of video content creation for digital and social media platforms is a plus
Preferred Skills:
- Familiarity with Adobe Premiere Pro, Adobe After Effects, or CapCut.
- Experience in UI/UX design.
- Photography or illustration skills.
- Experience working with marketing automation and digital campaigns.