Business Development and Marketing Officer at Reddington Hospital

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
4 months ago

Additional Details

Job ID
137631
Job Views
59

Job Description






Main Responsibilities




  • Promote Hospital Services: Champion the hospital’s brand and services and generate high-value leads through personal and professional networks, within the community, to corporate organisations, and to Health Maintenance Organisations (HMOs).

  • Strategy: Provide leadership and strategic direction for marketing and sales strategies, processes, and standard operating procedures.

  • Formulate quarterly strategies to drive revenue growth and market competitiveness.

  • Identify and Acquire New Clients: Proactively source and approach potential business clients, HMOs, and other partners to grow our network and revenue streams.

  • Relationship Management: Foster and maintain strong, long-term relationships with existing clients, ensuring high levels of satisfaction and loyalty.

  • Contract Management: Oversee the initiation, negotiation, and renewal of contracts with clients, ensuring compliance and mutually beneficial agreements.

  • Brand Ambassadorship: Act as the public face of the hospital group, representing our values and mission at events, presentations, and meetings.

  • Content Oversight for Social Media: Lead the planning, creation, and management of content across all social media platforms to engage audiences and promote services.

  • Proposal Documentation: Produce tailored customer proposals that address client-specific needs and expectations.

  • Reporting: Deliver monthly performance reports and strategic insights to the CEO and senior management.



Core Competencies and Skills




  • Excellent Communication: Superior verbal and written communication skills, with the ability to engage, persuade, and build trust with diverse stakeholders.

  • Relationship Building: Demonstrated ability to establish and nurture professional relationships with clients, HMOs, and partners.

  • Strategic Thinking: Strong analytical and problem-solving skills to identify opportunities and develop effective business growth strategies.

  • Negotiation and Contract Management: Proven experience in negotiating contracts, managing renewals, and ensuring mutually beneficial outcomes.

  • Digital Savvy: Experience managing or overseeing social media content, with an understanding of digital marketing best practices.

  • Organisational Skills: Highly organised, able to manage multiple projects and deadlines in a fast-paced environment.

  • Professionalism and Integrity: Represents the hospital group with the highest standards of ethics, professionalism, and confidentiality.



Qualification/Knowledge




  • A university degree in a relevant field.

  • A postgraduate degree or professional certification in a related discipline. Strong knowledge and understanding of the Nigerian healthcare system. Extensive business and professional network.

  • Membership of a recognized professional body in Marketing, Sales, or Communications.



Broad Key Performance Indicators




  • Achievement of annual revenue and new business targets.

  • Growth of corporate client portfolio and strategic partnerships.

  • Weekly activity benchmarks: calls, proposals, and conversion rates.

  • Client retention and satisfaction metrics.

  • Timely and accurate reporting to senior management.

  • Development and maintenance of a robust customer relationship database.



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