Job Description
Purpose of the Role
- As a social media journalist you’ll be helping shape content that inspires and informs the next generation of African audiences.
- Reporting to the Senior Journalism Team Manager, you’ll play a key role in producing impactful, multi-platform content, and being part of creative projects that connect with audiences across Africa and beyond.
- We are looking for a motivated journalist with experience in video editing, social media analytics, writing scripts and social media posts as well as the use of tools like Canva, Emplify and Social Flow.
- The social media team’s mission is to grow BBC Africa’s English-speaking audience by creating bespoke content across various social media platforms including YouTube, Instagram, X and Facebook.
Key Accountabilities
- Everything BBC Africa Social does is driven by increasing the audience reach of the English speaking audience in Africa – we go where they are and use our journalism to engage them and try to build a valuable relationship.
- We are based across London, Nairobi and Lagos and work with teams across African language services.
- This role offers the opportunity to build skills across a wide range of social production and work on the biggest news stories, with huge platforms to do so.
Your Key Responsibilities and Impact
- Proven track record of originating stories to engage under 25 female audiences.
- Breaking news and producing engaging content across all social platforms, in video (short and long form), stills, and text.
- Deliver high quality journalism to tight deadlines.
- Exercise editorial judgment in developing story ideas and producing accurate and impartial journalism.
- Work with colleagues from across the continent to make social-first content
- Curating accounts daily in line with platform-specific strategy.
- Responding to data and social listening. (Use analytics and social listening to respond to audience trends and optimise engagement.
Your Skills and Experience – Key Criteria
Essential
- Social-first scripting, curation and management of large social accounts.
- Strong understanding of African current affairs and audience dynamics.
- Skilled in social analytics to maximise the impact of our content.
- A high standard of editorial judgment, writing ability and production skills based on substantial journalism experience.
- Shortform vertical video editing (FCP preferable) and filming.
- Creating visually engaging content usingCanva.
- Demonstrable experience in originating and curating social content.
- Desirable: Proficiency in Photoshop.
Why Join the Team
- Be part of the dynamic and innovative team at the forefront of digital storytelling for BBC Africa.
- As a journalist, you’ll be implementing strategy to engage new audiences across socials and drive them to our website.
- Help BBC Africa’s Instagram continue to grow and target under-25s, tell stories across our YouTube account, break news stories across Facebook and X - and who knows where else in the future.