• Application Deadline:
• Position: Growth Life-cycle Manager



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 3 years



• Location Lagos




• City Yaba




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Role Overview

• We’re looking for a smart, data-driven Growth Lifecycle Manager to own the full customer journey — from the first touchpoint to long-term retention. You’ll design and execute lifecycle strategies that acquire, activate, engage, and retain users while also stepping into other growth areas like paid acquisition, experiments, e.t.c

Key Responsibilities

• Own the customer Lifecycle: Build, run, and optimize multi-channel lifecycle campaigns (email, push, in-app, SMS, WhatsApp, etc.) that drive key metrics like activation, conversion, and retention.


• Segment Intelligently: Use data to understand user behaviour and create smart audience segments and triggers.


• Experiment Relentlessly: Test messaging, timing, and channels — and scale what works.


• Collaborate Across Growth: Work closely with performance marketing, product, and data teams to create seamless loops between acquisition and retention.


• Go Beyond Lifecycle: Support broader growth initiatives, including paid ads, referral programs, partnerships, and landing page optimization.


• Measure What Matters: Define KPIs, run A/B tests, and deliver clear reporting with actionable insights.


• Champion the User: Align business goals with great user experiences so every campaign builds trust and delivers real value.

Qualifications

• 3+ years in growth marketing, CRM, lifecycle management, or a related data-driven role.


• Hands-on experience with lifecycle tools (e.g., Customer.io, Braze, Klaviyo, or similar) and analytics platforms (Amplitude, GA4, Mixpanel, etc.).


• Comfort with data — SQL or dashboarding skills a plus.


• Experience running A/B tests and interpreting results.


• Understanding of paid media fundamentals (Meta, Google, etc).


• Excellent copywriting instincts and ability to work with creative teams.


• Builder mindset: scrappy, resourceful, and willing to get your hands dirty.


• Execution-oriented: you care about shipping campaigns, not just talking about them.