• Application Deadline: Wed, 31 Dec 2025 00:00:00 GMT
• Position: National Sales Managers (Alcoholic Beverages)-Benin



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 5 - 7 years



• Location Edo




• City Benin




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Job Summary

• The Regional Sales Manager (ASM) will be responsible for driving sales performance, market penetration, and brand visibility for the company’s range of alcoholic beverages within the Benin and South-South region.


• The role involves managing distributors, wholesalers, and key on-trade/off-trade accounts, ensuring achievement of volume, distribution, and profitability targets.

Key Responsibilities

• Implement area sales strategies in line with national objectives to achieve monthly, quarterly, and annual targets.


• Drive numeric and weighted distribution across retail and wholesale outlets.


• Manage and grow sales through direct trade, key accounts, and distributor partnerships.


• Monitor daily and weekly sales performance, providing accurate and timely reports to management.


• Identify, appoint, and manage distributors and sub-distributors within the Benin region.


• Ensure efficient route-to-market (RTM) execution for product availability and visibility.


• Negotiate trade margins, credit terms, and promotional agreements with partners.


• Supervise distributors’ sales representatives to ensure effective coverage and merchandising.


• Collaborate with the marketing team to plan and execute trade activations, in-bar promotions, and events.


• Monitor competitor activities, pricing, and market trends to recommend proactive strategies.


• Ensure effective branding and merchandising in all outlets in line with company standards.


• Build and maintain strong relationships with key trade customers and opinion leaders.


• Address customer complaints promptly and professionally.


• Organize trade engagement sessions and loyalty programs to strengthen partnerships.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field.


• Minimum of 5–7 years’ sales experience in the alcoholic beverage, brewery, or FMCG sector, with at least 2 years in a supervisory or managerial role.


• Strong knowledge of the Benin and South-South market dynamics, including distributor networks and on-trade channels.


• Proven track record in achieving sales targets and market expansion.


• Excellent communication, negotiation, and relationship management skills.


• Proficiency in MS Excel, PowerPoint, and CRM tools.

Key Competencies:

• Leadership and team motivation


• Strong commercial and negotiation skills


• Market and channel understanding (on-trade/off-trade)


• Analytical and reporting ability


• Result-driven and self-motivated


• Excellent interpersonal and communication skills