Digital Marketing Specialist at Havana Group

Job Overview

Location
Lagos, Anambra
Job Type
Full Time
Date Posted
10 days ago

Additional Details

Job ID
138884
Job Views
28

Job Description






Job Summary




  • Are you a results-driven email marketing professional with a passion for crafting campaigns that convert?

  • As an Expert Email Marketer, you’ll play a key role in driving lead generation, nurturing client relationships, and scaling marketing performance through cold email outreach, bulk campaigns, and targeted automation sequences.



Responsibilities




  • Planning, creating, and executing cold email outreach and bulk email marketing campaigns for different audiences and goals

  • Writing compelling copy that drives clicks, engagement, and conversions

  • Managing and optimising email automation flows and sequences

  • Segmenting audiences for targeted communication and improved results

  • Tracking and analysing campaign performance metrics (open rates, CTRs, conversions, etc.)

  • Conducting A/B tests and using insights to improve campaign effectiveness

  • Collaborating with sales and content teams to ensure consistent messaging across channels

  • Ensuring compliance with email regulations and deliverability best practices



Requirements




  • Proven experience in email marketing and cold outreach (preferably in B2B or digital marketing environments)

  • Strong understanding of email automation and outreach tools (e.g., HubSpot, Instantly, Mailchimp, Lemlist, ActiveCampaign, etc.)

  • Excellent copywriting and storytelling skills

  • Data-driven mindset with the ability to interpret and act on metrics

  • Self-motivated, detail-oriented, and able to work independently in a remote setting



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