Digital Marketing Specialist at Havana Group

Job Overview

Location
Lagos, Anambra
Job Type
Full Time
Date Posted
3 months ago

Additional Details

Job ID
138884
Job Views
40

Job Description






Job Summary




  • Are you a results-driven email marketing professional with a passion for crafting campaigns that convert?

  • As an Expert Email Marketer, you’ll play a key role in driving lead generation, nurturing client relationships, and scaling marketing performance through cold email outreach, bulk campaigns, and targeted automation sequences.



Responsibilities




  • Planning, creating, and executing cold email outreach and bulk email marketing campaigns for different audiences and goals

  • Writing compelling copy that drives clicks, engagement, and conversions

  • Managing and optimising email automation flows and sequences

  • Segmenting audiences for targeted communication and improved results

  • Tracking and analysing campaign performance metrics (open rates, CTRs, conversions, etc.)

  • Conducting A/B tests and using insights to improve campaign effectiveness

  • Collaborating with sales and content teams to ensure consistent messaging across channels

  • Ensuring compliance with email regulations and deliverability best practices



Requirements




  • Proven experience in email marketing and cold outreach (preferably in B2B or digital marketing environments)

  • Strong understanding of email automation and outreach tools (e.g., HubSpot, Instantly, Mailchimp, Lemlist, ActiveCampaign, etc.)

  • Excellent copywriting and storytelling skills

  • Data-driven mindset with the ability to interpret and act on metrics

  • Self-motivated, detail-oriented, and able to work independently in a remote setting



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