Job Description
Job Description
- A Marketing and Communications job description involves developing and executing Communication and Marketing strategies to promote a company's brand, products, or services.
- Key responsibilities include creating content for various channels, managing social media, analyzing campaign performance, and collaborating with other teams.
- This role requires strong writing, creative, and analytical skills to ensure consistent messaging and engagement with the target audience.
Key Responsibilities
- Strategy development:Create and implement comprehensive marketing and communications plans that align with business goals.
- Content creation:Produce compelling content for a range of platforms, including websites, social media, email, video, and print.
- Campaign management:Plan, execute, and optimize marketing campaigns, including paid search and social media advertising.
- Social media management:Manage and maintain the company's social media accounts and content.
- Performance analysis:Track and analyze key metrics to measure the effectiveness of campaigns and identify areas for improvement.
- Cross-functional collaboration:Work closely with other departments, such as sales, product management, and creative teams.
- Market research:Conduct market research to understand audience preferences and competitor activities.
- Brand consistency:Ensure consistent messaging and brand standards across all communications.
Required skills and qualifications
- Minimum of a Bachelor’s Degree or its equivalent in Marketing, Mass Communication or any related course.
- Minimum of 5 years Cognate Experience as a Marketing and Communication Officer is a MUST. Experience in an ISP is an added advantage.
- Excellent communication skills:Strong written, verbal, and visual communication abilities, with meticulous attention to detail and proofreading skills.
- Creative and strategic thinking:Ability to develop creative content and strategic plans.
- Analytical skills:Experience with data analysis to track performance and optimize campaigns.
- Technical proficiency:Familiarity with social media platforms, content management systems (like WordPress), and analytics tools (like Google Analytics) is often required.
- Project management:Ability to manage multiple projects and deadlines.
- Team player:Ability to collaborate effectively with internal and external stakeholders.