Marketing and Communication Officer at Cobranet Limited

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
10 days ago

Additional Details

Job ID
138885
Job Views
50

Job Description






Job Description




  • A Marketing and Communications job description involves developing and executing Communication and Marketing strategies to promote a company's brand, products, or services.

  • Key responsibilities include creating content for various channels, managing social media, analyzing campaign performance, and collaborating with other teams.

  • This role requires strong writing, creative, and analytical skills to ensure consistent messaging and engagement with the target audience.



Key Responsibilities




  • Strategy development:Create and implement comprehensive marketing and communications plans that align with business goals.

  • Content creation:Produce compelling content for a range of platforms, including websites, social media, email, video, and print.

  • Campaign management:Plan, execute, and optimize marketing campaigns, including paid search and social media advertising.

  • Social media management:Manage and maintain the company's social media accounts and content.

  • Performance analysis:Track and analyze key metrics to measure the effectiveness of campaigns and identify areas for improvement.

  • Cross-functional collaboration:Work closely with other departments, such as sales, product management, and creative teams.

  • Market research:Conduct market research to understand audience preferences and competitor activities.

  • Brand consistency:Ensure consistent messaging and brand standards across all communications.



Required skills and qualifications




  • Minimum of a Bachelor’s Degree or its equivalent in Marketing, Mass Communication or any related course.

  • Minimum of 5 years Cognate Experience as a Marketing and Communication Officer is a MUST. Experience in an ISP is an added advantage.

  • Excellent communication skills:Strong written, verbal, and visual communication abilities, with meticulous attention to detail and proofreading skills.

  • Creative and strategic thinking:Ability to develop creative content and strategic plans.

  • Analytical skills:Experience with data analysis to track performance and optimize campaigns.

  • Technical proficiency:Familiarity with social media platforms, content management systems (like WordPress), and analytics tools (like Google Analytics) is often required.

  • Project management:Ability to manage multiple projects and deadlines.

  • Team player:Ability to collaborate effectively with internal and external stakeholders.



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