Digital Marketer at Crossover Microfinance Bank

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
10 days ago

Additional Details

Job ID
138887
Job Views
29

Job Description






Key Responsibilities




  • Plan and execute digital marketing campaigns across social media, email, SEO/SEM, and display advertising.

  • Create engaging content tailored to various online platforms.

  • Monitor and analyze campaign performance using analytics tools.

  • Manage social media pages, grow audience engagement, and optimize content.

  • Conduct market research to identify trends and customer preferences.

  • Collaborate with internal teams to ensure consistent branding and messaging.

  • Prepare regular reports on campaign performance and ROI.



Requirements




  • Proven experience as a Digital Marketer or similar role.

  • Strong understanding of SEO, SEM, social media management, and email marketing.

  • Proficiency in using digital marketing tools (Google Analytics, Meta Business Suite, etc.).

  • Excellent content creation and copywriting skills.

  • Strong analytical and reporting abilities.

  • Creativity, attention to detail, and ability to meet deadlines.



Preferred Qualifications:




  • Experience with paid ads (Facebook Ads, Google Ads).

  • Basic graphic design skills (Canva, Photoshop).

  • Knowledge of current digital trends and best practices.



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