Digital Marketer at Crossover Microfinance Bank

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
3 months ago

Additional Details

Job ID
138887
Job Views
47

Job Description






Key Responsibilities




  • Plan and execute digital marketing campaigns across social media, email, SEO/SEM, and display advertising.

  • Create engaging content tailored to various online platforms.

  • Monitor and analyze campaign performance using analytics tools.

  • Manage social media pages, grow audience engagement, and optimize content.

  • Conduct market research to identify trends and customer preferences.

  • Collaborate with internal teams to ensure consistent branding and messaging.

  • Prepare regular reports on campaign performance and ROI.



Requirements




  • Proven experience as a Digital Marketer or similar role.

  • Strong understanding of SEO, SEM, social media management, and email marketing.

  • Proficiency in using digital marketing tools (Google Analytics, Meta Business Suite, etc.).

  • Excellent content creation and copywriting skills.

  • Strong analytical and reporting abilities.

  • Creativity, attention to detail, and ability to meet deadlines.



Preferred Qualifications:




  • Experience with paid ads (Facebook Ads, Google Ads).

  • Basic graphic design skills (Canva, Photoshop).

  • Knowledge of current digital trends and best practices.



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