Job Description
Industry: Fashion
Experience: 2-3 years
Location: Victoria Island, Lagos
Salary: N100,000
We are looking to hire a suitable candidate for the role of Digital Marketer for our client, a luxury fashion company in Victoria Island, Lagos.
Responsibilities
- Create content across all social media platforms
- Manage and update the website
- Research and prepare new marketing strategies and appropriate channels
- Create graphics for shoots
- Research and update all media publications for the brand
- Prepare and send out press releases
- Work with the creative director on campaigns, photoshoots and fashion shows
- Create awareness through the right advertising channels for events
- Prepare and send advertising reports to management
- Prepare comprehensive analysis on what the brand is doing and what other similar brands are doing
- Establish new ideas for media collaboration
- Identify new ways to market the brand
- Create meaningful videos for the brand
- Plan marketing buzz around products made by the brand
- Determine and manage the impact of influencers when pieces are given out
- Take pictures of products for marketing purposes
- Promote new products released by the brand across various channels available
- Send out mails, newsletters, SMS, WhatsApp
- Process all cash and card payments
- Ensure that the social media pages are easily found by the target audience
- Optimize social media structure and content for search engines (SEO) and/or the use of paid online advertising (SEM)
- Perform other tasks assigned.
- Educational Qualification
- Minimum of BSC or HND certificate in any related discipline