WordPress Developer & Digital Marketing Specialist(Lagos) at Nicole Sinclair Consulting

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
3 months ago

Additional Details

Job ID
139568
Job Views
49

Job Description






We are recruiting a skilled WordPress Developer for our client, who also has strong expertise in digital marketing, including Social Media Marketing (SMM), Google Ads, Meta Ads, SEO, and GEO-targeted marketing. The ideal candidate is a creative problem-solver who can manage website development and optimization while driving traffic and conversions through data-driven marketing strategies.



Key Responsibilities



Website Development & Management




  • Design, develop, and maintain WordPress websites (themes, plugins, custom functionality).

  • Ensure website speed, performance, and mobile responsiveness.

  • Manage hosting, security updates, backups, and troubleshooting.

  • Integrate analytics, marketing pixels, and conversion tracking tools.

  • Create visually appealing landing pages optimized for lead generation.



SEO (Search Engine Optimization)




  • Perform on-page and off-page SEO to increase organic visibility.

  • Conduct keyword research, link-building, and technical SEO audits.

  • Optimize site architecture, meta tags, and structured data for better ranking.



Digital Marketing & Ads




  • Plan and execute Google Ads (Search, Display, Performance Max) campaigns.

  • Manage Meta Ads (Facebook, Instagram) for awareness and conversions.

  • Monitor ad performance, A/B test creatives, and optimize budgets for ROI.

  • Implement retargeting campaigns and conversion tracking (Google Tag Manager, Meta Pixel).



Social Media Marketing




  • Develop social media calendars, create content, and manage posting schedules.

  • Engage with followers, build community presence, and track engagement metrics.

  • Coordinate paid and organic strategies for brand growth.



GEO Targeting & Local Marketing




  • Develop and manage location-based campaigns for specific geographic audiences.

  • Optimize Google My Business listings and local SEO strategies.

  • Track performance of region-specific ads and keywords.



Qualifications & Skills




  • Bachelor’s degree in Computer Science, Marketing, or related field.

  • 2+ years of hands-on experience in WordPress development.

  • Strong understanding of SEO, Google Ads, and Meta Ads platforms.

  • Familiarity with Google Analytics, Search Console, and Tag Manager.

  • Experience with marketing automation tools and CRMs is a plus.

  • Basic graphic design or video editing knowledge is a bonus.

  • Strong analytical mindset and attention to detail.

  • Ability to work independently and in a fast-paced hybrid environment.



What We Offer




  • Competitive salary and performance-based incentives.

  • Flexible hybrid work setup.

  • Growth opportunities across web and digital marketing projects.

  • Collaborative and creative work environment.



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