Digital Marketer at Razley Prints Limited

Job Overview

Location
Lagos, FCT
Job Type
Full Time
Date Posted
3 months ago

Additional Details

Job ID
139867
Job Views
53

Job Description






Key Responsibilities

Digital Strategy & Campaigns:




  • Develop and execute digital marketing strategies to promote printing services and products.

  • Plan, launch, and optimize campaigns across Google Ads, Meta Ads, and other paid platforms.

  • Manage social media content and campaigns to increase engagement and generate inquiries.



Content Creation:




  • Create compelling content related to print products (e.g., business cards, brochures, banners, apparel).

  • Design promotional graphics, landing pages, and email campaigns.

  • Write SEO-friendly copy for website pages, blogs, and product descriptions.



SEO & Website Management:




  • Perform keyword research and optimize website content for search engines.

  • Monitor website performance, rankings, and traffic analytics.

  • Collaborate with web developers to improve site UX and conversion rates.



Analytics & Reporting:




  • Track and analyze digital performance metrics (CTR, CPC, conversions, ROI).

  • Generate monthly marketing reports with insights and recommendations.

  • Adjust campaigns based on data to improve lead quality and cost efficiency.



Customer Engagement & Lead Management:




  • Manage online inquiries and coordinate with the sales team for follow-ups.

  • Use CRM tools to nurture leads and improve customer retention.

  • Build email marketing funnels for promotions, seasonal offers, and new product announcements.



Brand Management:




  • Ensure consistent branding across all digital channels.

  • Stay updated on digital trends and competitive activity in the printing industry.



Requirements




  • Interested candidates should possess relevant qualifications with work experience.



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