Digital Marketer at Razley Prints Limited

Job Overview

Location
Lagos, FCT
Job Type
Full Time
Date Posted
15 hours ago

Additional Details

Job ID
139867
Job Views
23

Job Description






Key Responsibilities

Digital Strategy & Campaigns:




  • Develop and execute digital marketing strategies to promote printing services and products.

  • Plan, launch, and optimize campaigns across Google Ads, Meta Ads, and other paid platforms.

  • Manage social media content and campaigns to increase engagement and generate inquiries.



Content Creation:




  • Create compelling content related to print products (e.g., business cards, brochures, banners, apparel).

  • Design promotional graphics, landing pages, and email campaigns.

  • Write SEO-friendly copy for website pages, blogs, and product descriptions.



SEO & Website Management:




  • Perform keyword research and optimize website content for search engines.

  • Monitor website performance, rankings, and traffic analytics.

  • Collaborate with web developers to improve site UX and conversion rates.



Analytics & Reporting:




  • Track and analyze digital performance metrics (CTR, CPC, conversions, ROI).

  • Generate monthly marketing reports with insights and recommendations.

  • Adjust campaigns based on data to improve lead quality and cost efficiency.



Customer Engagement & Lead Management:




  • Manage online inquiries and coordinate with the sales team for follow-ups.

  • Use CRM tools to nurture leads and improve customer retention.

  • Build email marketing funnels for promotions, seasonal offers, and new product announcements.



Brand Management:




  • Ensure consistent branding across all digital channels.

  • Stay updated on digital trends and competitive activity in the printing industry.



Requirements




  • Interested candidates should possess relevant qualifications with work experience.



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