• Application Deadline:
• Position: Product Marketer



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

About the Role

• The Product Marketer sits at the centre of product, brand, and growth.


• You’ll be responsible for crafting clear messaging, creating content that converts, understanding user needs, and driving adoption among buyers and sellers.


• You’ll work closely with the founding team, meaning your work will directly shape how millions of Nigerians discover and trust SAFETRANSACT.

What Success Looks Like:

Success in this role means:

• Our product story becomes clearer and more compelling across all channels.


• More vendors and buyers understand why they should use SAFETRANSACT and actually convert.


• You produce video, copy, and campaign ideas that improve engagement and drive consistent user growth.


• Our GTM experiments become faster, more data-driven, and more effective.


• You become a key voice in shaping how SAFETRANSACT shows up publicly; from social to email to product announcements.


• If you love marketing that blends creativity with product thinking, this role is for you.

Responsibilities

Your responsibilities include:

• Develop and refine SAFETRANSACT’s product messaging across all channels.


• Create compelling video content, social media campaigns, and product explainers that increase product adoption.


• Conduct customer and market research to deeply understand buyer and vendor behaviour.


• Lead go-to-market execution for new features, updates, and product releases.


• Collaborate with product and design teams to ensure user insights shape product decisions.


• Track performance metrics (engagement, CVR, retention) and optimise campaigns accordingly.


• Develop and execute growth experiments, including referral programs, onboarding flows, and targeted campaigns.


• Represent the product in brand videos, user education clips, and marketing content (very preferred).

Qualifications

We welcome talented candidates from all backgrounds. Ideal qualifications include:

• Strong experience in product marketing, digital marketing, or growth marketing.


• Excellent verbal and written communication skills.


• Ability to craft clear, compelling stories for different audiences.


• Strong understanding of social media, short-form video, and performance content.


• Ability to analyse data, identify insights, and optimise campaigns.


• Experience with user research or customer interviews (bonus).


• Experience with fintech, e-commerce, or product-led growth (bonus but not required).


• A proactive mindset: someone who can own projects end-to-end.