Brand Manager at Nigeria Distilleries Limited (NDL)

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
3 months ago

Additional Details

Job ID
139924
Job Views
46

Job Description






Job Summary




  • The Brand Manager has the responsibility for ensuring the achievement of the company’s market share, brand equity, gross margin, brand awareness and penetration.



Responsibilities




  • Ensure the achievement of agreed-upon sales volumes and gross margins for the product group.

  • Ensure achievement of planned market share, profitability, awareness, and penetration to sustain market leadership.

  • Ensure efficient deployment of agreed brands spend to achieve the agreed level of profitability and brand equity.

  • Manage and motivate his team to increase their confidence level of vibrancy necessary to drive innovation.

  • Ensure the achievement of the designated brand image and equity in the marketplace to sustain competitive superiority.

  • Ensure the availability of agreed-upon products and stock-keeping units (SKUs) to avoid stockouts and minimise the falsification of any pack sizes.



Requirements




  • First degree.

  • An MBA in Marketing will be an added advantage.

  • Minimum of 5 years’ experience, out of which a minimum of 3 years should be in Brand Management experience, and 2 must have been in Sales with responsibility for Channel Management.



The person must:




  • Be data-driven, proficient with Microsoft Office suites and able to develop insights for data.

  • Be comfortable with travelling to different parts of the country.

  • Be organised to keep track of brand details.



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