Job Description
Description
- Marketing Officer develops and implements strategies to promote products/services, builds brand awareness, and drives sales through campaigns, market research, content creation, and event coordination, working with sales/product teams, managing budgets, analyzing metrics, and staying current on trends to meet business goals.
Key Responsibilities
- Content Creation: Produce engaging content for websites, blogs, ads, and social media.
- Campaign Management: Launch, monitor, and evaluate the performance of marketing initiatives, optimizing for ROI.
- Collaboration: Work with sales, design, and other teams to ensure cohesive branding and goal alignment.
- Budgeting: Manage marketing budgets and track expenditures.
- Events: Organize promotional events, trade shows, and product launches.
- Brand Management: Maintain brand consistency across all channels.
- Strategy & Planning: Develop and execute marketing plans and campaigns across digital, social media, email, and print.
- Market Research: Analyze trends, competitor activities, and customer needs to identify opportunities.
Essential Skills & Qualifications
- Deep understanding of marketing principles and digital marketing.
- Strong communication, interpersonal, and analytical skills.
- Creativity and excellent people skills.
- Experience with marketing analytics and reporting.
Salary
N100,000 - N200,000 Monthly.