Sales Funnel Creation: Develop and maintain a structured sales funnel for key accounts, identifying high-potential clients (homeowners, SMEs) and nurturing them through the sales process.
Lead Prospecting and Management: Proactively identify and manage leads through direct outreach, digital platforms, and market research, ensuring a steady pipeline of opportunities.
Deal Closure Facilitation: Collaborate with installer-partners to facilitate seamless deal closures, ensuring customer satisfaction and timely project execution.
Stock and Branding Management: Oversee partner stock levels to ensure availability of Luminous Solar products and maintain consistent branding positioning across partner channels.
Sell-Out Activity Planning: Design and execute sell-out strategies, including promotions, demos, and events, to boost partner sales and enhance market visibility.
Market Insights and Reporting: Monitor market trends, competitor activities, and partner performance, providing regular reports to the Product Category Head (PCH) to inform strategic decisions.
Customer Relationship Management: Build and maintain strong relationships with key accounts, leveraging a solution-selling approach to address client needs and drive repeat business.
Job Requirements
Bachelor’s degree in business, Marketing, Engineering, or a related field. 3+ years of experience in D2C sales, preferably in consumer durables or renewable energy (e.g., solar panels, inverters).
Experience with solar energy companies like Royal Power, EnergyMall, or Intersolar Nigeria. Familiarity with Nigeria’s consumer durables market and D2C sales strategies. Certification in sales, renewable energy, or CRM tools is a plus
Proven track record in creating sales funnels, prospecting, and closing leads with partners.
Strong understanding of solution-selling and technical upselling, with knowledge of solar products (e.g., Luminous Solar Portfolio).
Excellent communication, negotiation, and interpersonal skills to manage key accounts and partner relationships.
Ability to travel within assigned region to engage with partners and clients.