As the Chief Growth Officer, you will be responsible for driving on-ground market penetration, offline activations, and digital growth initiatives to support the company’s entry and expansion within the Nigerian market.
You will liaise with media houses, manage community-driven campaigns, and execute high-impact field activities that deliver strong user acquisition and brand visibility.
This role requires a hands-on executor with a deep understanding of Nigerian consumer behavior and media ecosystems.
Responsibilities
Lead on-ground campaigns, activations, and grassroots outreach across key Nigerian markets
Build and manage strong relationships with media houses, radio stations, PR platforms, and influencers
Execute both offline and digital acquisition strategies to drive brand adoption and user growth
Support content creation, community engagement, and localized messaging for Nigerian audiences
Track campaign performance, user conversion funnels, and provide insights for growth optimization
Requirements
B.Sc./HND in Marketing, Communications, Business, or related field
4 – 8 years’ experience in growth, brand activation, or acquisition roles (fintech experience preferred)
Strong on-ground execution capability with proven experience in events, outreach, and media liaison
Familiarity with Nigerian media, influencers, PR networks, and grassroots communities
Strong analytical skills with the ability to interpret funnel metrics and optimize campaigns