• Application Deadline:
• Position: Head of Commercial - Real Estate



• Job Type Full Time



• Qualification BA/BSc/HND , MBA/MSc/MA



• Experience 3 - 5 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Job Summary

• The Head of Commercial is a strategic leadership role responsible for driving the commercial success and market expansion of Springpet Homes.


• This individual will integrate sales, marketing, and business development functions to create a cohesive strategy that maximizes revenue, profitability, and market share.


• The role entails developing and executing the commercial roadmap, forging high-value partnerships, and leading a high-performance team to achieve aggressive growth targets.

Key Responsibilities

Strategic Leadership & Revenue Growth:

• Develop and implement the overall commercial strategy for the company, including sales, marketing, and business development.


• Define and achieve annual and quarterly revenue, sales, and profitability targets.


• Analyze market trends, customer insights, and competitor activity to identify new growth opportunities.

Sales & Channel Management:

• Oversee the entire sales lifecycle, from lead generation to closing, ensuring a seamless customer journey.


• Manage, mentor, and expand the sales team, setting clear KPIs and performance metrics.


• Develop and manage a high-performing network of realtor partners, creating loyalty programs and incentive structures to maximize channel sales.


• Marketing & Brand Positioning:


• Work with the marketing/communications team to develop compelling brand messaging and marketing campaigns that generate high-quality leads.


• Ensure all marketing collateral and digital presence effectively communicate the company's value proposition and unique selling points.


• Oversee pricing strategies for all projects to ensure competitiveness and optimal profit margins.

Business Development & Partnerships:

• Identify and secure new business opportunities, including joint ventures, land banking deals, and strategic partnerships with developers and investors.


• Lead negotiations for high-stakes contracts and partnership agreements.


• Explore and develop new business models or service lines (e.g., Property


• Management, Real Estate Investment Trusts).

Commercial Operations:

• Implement a robust CRM system to track sales performance, pipeline health, and customer interactions.


• Provide regular commercial performance reports to the GMD and board, offering data-driven insights and forecasts.


• Manage the commercial department's budget, ensuring efficient allocation of resources for maximum ROI.

Requirements

Qualifications & Experience:

• Bachelor’s Degree in Business Administration, Marketing, or a related field; MBA or Master’s is a plus.


• Minimum of 3 - 5 years of experience in a senior commercial role, with at least 5 years in the Nigerian real estate industry.


• A verifiable portfolio of previous projects and commercial achievements, demonstrating a history of meeting and exceeding revenue targets.


• Proven track record of developing and executing strategies that have significantly grown revenue and market share.


• Extensive experience in sales team leadership, channel management, and complex contract negotiation.

Competencies & Skills:

• Strategic Vision & Analytical Thinking: Ability to see the big picture and make data-driven decisions.


• Exceptional Leadership & People Management: Skilled at inspiring and leading high-performance teams.


• Master Negotiator: Strong persuasion and closing skills.


• Result-Oriented: Driven by targets and measurable outcomes.


• Excellent Communication & Presentation Skills.