• Application Deadline:
• Position: Marketing Manager



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 6 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

About The Role

• As a Marketing Manager (Nigeria) at Moove.io, you will be responsible for developing and executing innovative marketing strategies tailored to the specific needs of your assigned country.


• Your role will involve market research, competitor analysis, and customer insights to drive effective marketing campaigns and initiatives.


• You will collaborate with cross-functional teams to create compelling content, manage advertising campaigns, and oversee digital marketing efforts.


• By leveraging your expertise in local market dynamics and consumer behavior, you will play a crucial role in expanding Moove's brand presence, driving customer acquisition, and fostering strong relationships within your target market

What You’ll Be Doing

• Develop specific regional marketing strategies and go-to-market plans to launch new products.


• Build Moove’s brand equity and sustain this progressively as operations scale across the region.


• Ensure operational excellence in executions while managing project teams to drive growth.


• Drive local activations and ensure positive ROI on all brand engagements including showcase events, partnerships, field activities, etc.


• Work closely with the communications specialist, business development team, CRM associate, and other key teams to execute all initiatives.


• Allocate country budget to relevant initiatives and ensure actual spend is in line with the target.


• Act as the regional marketing POC and ensure key stakeholders are adequately informed of initiatives, progress, and reports.


• Utilise data-driven decisions to improve the performance of marketing efforts.


• Model our core values and promote them internally and externally

Key Metrics

• Increase in Brand Awareness - % Increase in Brand Recognition


• Growth in Brand Equity - % Increase in Brand Recall


• Positive Net Promoter Score - Above 70%

What You Will Need For This Position

• A good first degree in a relevant field (Marketing, Communication, Business Administration, or any related field).


• A minimum of 6 years experience and at least 2 years in a middle management role.


• Experience in the Mobility and Tech industry.


• Start-up Experience.


• Research, Data Analysis, Organisation, & Planning skills


• Amazing creativity and communication skills.


• People management and leadership skills


• Strong business acumen and problem-solving.


• Passionate about new technologies

Who You'll Be Working with:

• Directly reporting to our Managing Director, Nigeria, and closely working with our Operations Team.