• Application Deadline:
• Position: Brand Manager



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 3 - 5 years



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  

Job Objective

• The Brand Manager is responsible for coordinating all brand activities, including sales, advertising, promotions, marketing research, and distribution.


• The role ensures the successful execution of the brand strategy and marketing plans while achieving profit, volume, and market share objectives.


• Must reside around VI or its environs.

Key Duties & Responsibilities

• Develop and execute the brand’s long-term strategy to effectively engage target customers.


• Plan and implement a 360° marketing communication strategy covering ATL, BTL, digital, and influencer marketing.


• Oversee the entire brand marketing lifecycle.


• Manage day-to-day marketing planning and execution.


• Maintain brand consistency across products, advertising, digital platforms, and all communications.


• Collaborate with sales, editorial, design, and operations teams to execute marketing initiatives.


• Conduct market research, monitor trends, and provide actionable insights.


• Define and manage advertising and promotional strategies.


• Monitor sales volumes, market share trends, and market drivers.


• Advise management on competitive pricing, promotions, sales trends, and propose action plans.


• Train sales teams to ensure in-depth brand knowledge.


• Provide monthly brand performance reports to management.

Minimum Education Qualification

• 
  

  Bachelor’s degree in any business-related discipline.

  
  

Required Experience:

• 
  

  3–5 years’ experience in brand management or marketing communications for reputable brands.

  
  

Required Competencies

Knowledge:

• Sales and Marketing


• Customer Service


• Communications and Media


• Digital Marketing, Influencer Marketing & PR


• Business Acumen


• Presentation Skills


• Initiative and Results-Driven.

Skills:

• Excellent Communication & Interpersonal Skills


• Negotiation Skills


• IT Skills


• Strong Execution Ability.

Reporting Relationships:

• Functionally Reports To: Head, Marketing & Brand Management


• Administratively Reports To: Head, Marketing & Brand Management.