• Application Deadline:
• Position: Product Marketer



• Job Type Full Time



• Qualification BA/BSc/HND , MBA/MSc/MA



• Experience 3 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

About the job

• Product Positioning & Messaging: Develop clear, differentiated messaging that communicates the value of business technology solutions to target segments. 


• Go-to-Market Strategy: Plan and execute product launches, including internal enablement, external communications, and campaign rollouts.


• Market Research & Competitive Analysis: Conduct market intelligence to understand customer needs, industry trends, and competitor positioning.


• Sales Enablement: Create sales tools, presentations, and training materials to support the sales team in closing deals.


• Content Development: Collaborate with content teams to produce blogs, whitepapers, case studies, and product collateral.


• Customer Advocacy: Identify and promote customer success stories to build credibility and drive adoption.


• Performance Tracking: Monitor campaign effectiveness, product adoption, and customer feedback to refine marketing strategies

Educational Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.


• A Master’s degree or MBA is an added advantage, especially with a focus on technology or strategic marketing.


• At least 3 years of experience in product marketing, preferably in B2B technology or SaaS environments.


• Proven track record of successful product launches and demand generation campaigns.


• Experience working with cross-functional teams in a fast-paced, agile environment

Requirements

• Deep understanding of B2B marketing principles and buyer personas.


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• Familiarity with business technology landscapes (e.g., ERP, CRM, cloud platforms).


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• Strong grasp of analytics tools and marketing automation platforms.


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• Strategic thinking and market analysis.


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• Exceptional written and verbal communication.


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• Project management and multitasking.


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• Data-driven decision-making and ROI analysis.


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• Stakeholder engagement and influence.


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• Customer-centric mindset.


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• Proactive and results-oriented.


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• Collaborative and team-focused.


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• Adaptable to change and ambiguity.


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• Creative problem-solving.