• Application Deadline:
• Position: Marketer (Computer & App Product Specialist)



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 3 - 5 years



• Location Abuja




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Job Summary

• The Marketer (Computer & App Product Specialist) is responsible for developing, executing, and managing marketing strategies that promote the company’s computer products, mobile applications, and digital solutions.


• The ideal candidate is a self-starter who can work independently, generate leads, design effective marketing campaigns, and drive measurable growth in product visibility and sales.


• The role requires strong background in computer and app marketing, digital advertising, customer engagement, and product promotions.

Key Responsibilities

• Develop and implement marketing strategies for computer products, software tools, and mobile applications.


• Identify target markets and define effective marketing approaches to reach intended users.


• Conduct market and competitor research to understand industry trends and customer needs.


• Create annual and quarterly marketing plans with measurable objectives.


• Plan and execute user acquisition campaigns for mobile apps through online and offline channels.


• Optimize product performance using SEO, ASO (App Store Optimization), and online ranking strategies.


• Manage app listings, descriptions, screenshots, and updates on Google Play Store and Apple App Store.


• Track and improve app performance: downloads, engagement, retention, and conversion rates.


• Drive traffic and conversion through online channels such as Meta Ads, Google Ads, TikTok Ads, and email marketing.


• Manage the company’s digital presence: website, social media pages, blogs, and online communities.


• Design landing pages and funnels that support sales goals and lead-generation activities.


• Implement CRM strategies to nurture leads and follow up on prospects.


• Create compelling marketing content for social media, product campaigns, videos, banners, and email newsletters.


• Work with designers and the product team to ensure brand consistency across all touchpoints.


• Promote the company’s computer products and apps through exhibitions, demos, and targeted offline engagements.


• Convert leads into active customers through product demonstrations, presentations, and persuasive communication.


• Visit clients, retail stores, and corporate organizations to promote computer products and apps.


• Provide insights to the product development team based on customer and market feedback.


• Monitor campaign performance through analytics tools (Google Analytics, Firebase, Meta Suite).


• Prepare weekly, monthly, and quarterly reports on marketing activities, sales leads, and results.


• Continuously optimize campaigns to reduce costs and improve returns on marketing investments.

Requirements

• Bachelor’s Degree in marketing, Business Administration, Computer Science, Communications, or any related field.


• 3-5years of marketing experience, preferably in computer products, IT solutions, or app marketing.


• Professional certifications in digital marketing or app marketing are highly advantageous.


• Demonstrated ability to promote and market computer hardware/software and mobile applications.


• Proven track record in digital advertising, lead generation, and product launch campaigns.


• Experience working independently and executing tasks with little supervision (self-starter requirement).