• Application Deadline: Thu, 18 Aug 2022 00:00:00 GMT
• Position: Digital Marketing Consultant


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 1 - 3 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  


• Salary Range ₦150,000 - ₦200,000
  

Sector: Medical

Our client is a leading provider of world-class primary healthcare services for over 20 years in Lagos, Nigeria with the aim of providing prompt, efficient and high-quality healthcare services to all our clients.

Responsibilities

• Provide ideas and recommendations to optimize developing and completing marketing projects aligned to the clinic's goals and values.


• Manage and maintain website administration including content management, site map and navigation to improve Search Engine Optimization (SEO) and user experience/ engagement.


• Collaborate with all departments in the clinic and external stakeholders to develop and maintain best-in-class web pages and digital experiences.


• Support the clinic with the planning, executing, and tracking of marketing programs such as email, events, social media and corporate programs.


• Liaise with management and event teams to create in-house awareness of ongoing activities.


• Develop and create all email and social media content, including creating blogs, videos and posting on social media (Instagram, Facebook and Twitter) on a weekly basis.


• Submit all editorial content to manager(s) to proof-read at least 24 hours prior to posting and sending emails.


• Maintain a monthly project calendar, track and report on marketing activities and their effectiveness, and ensure that all deadlines are met.


• Monitor online reputation of the clinic on social media and google searches amongst other outlets.


• Oversee office televisions and wallboards by recommending updates and enhancements on the clinic and its practices.

Requirements

• Bachelor’s degree (required) and Master’s degree (preferred) in Marketing, Computer Science, Statistics, Business or a related field required


• 1-3 years of related experience in business, promotional sales, customer service or a related field preferred


• Exceptional experience working with Content Management Systems (CMS platforms) and Client Relationship Management (CRM platform)


• Technical skills (e.g. Google Analytics, HTML, Drupal, Wordpress)


• Strong knowledge of SEO (Search Engine Optimization)


• Some knowledge and understanding of patient-centric UX sensibility


• Familiarity with marketing campaign analytics and social media analytics


• Familiarity with SiteImprove - Strong knowledge of digital-marketing, internet regulations and the role they play in the health care industry