• Application Deadline:
• Position: Digital Marketing Specialist



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 3 - 5 years



• Location Lagos




• Job Field Media / Advertising / Branding  , Sales / Marketing / Retail / Business Development 
  
  

This role is highly data-driven and focused on growth. The ideal candidate understands how to build full-funnel digital campaigns, leverage paid and organic channels, analyse performance, and continuously optimise for better results in a regulated healthcare environment.

Key Responsibilities:

Digital Strategy & Growth

• Develop and execute full-funnel digital marketing strategies (awareness → engagement → conversion → retention)


• Translate business goals into measurable digital marketing campaigns


• Identify growth opportunities across paid, owned, and earned channels

Paid Media & Performance Marketing

• Plan, execute, and optimise paid campaigns across platforms such as Google Ads, Meta (Instagram & Facebook), LinkedIn, and other relevant channels


• Manage budgets, bidding strategies, targeting, creatives, and campaign structure


• Optimise campaigns for key metrics such as CTR, CPA, ROAS, and conversions

Campaign Management

• Lead digital campaigns for SignalADoc products (e.g. Chat Service, Video Health Platform, App features)


• Collaborate with social media, content, and creative teams to develop high-performing ad creatives and messaging


• Run A/B tests on ad creatives, landing pages, and messaging

Analytics, Reporting & Optimisation

• Track and analyse performance using tools such as Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, and CRM dashboards


• Prepare weekly and monthly reports with insights and recommendations


• Use data to continuously optimise campaigns and improve conversion rates

Website, Funnel & Conversion Optimisation

• Optimise landing pages, click-to-WhatsApp funnels, and user journeys


• Improve lead quality and reduce drop-offs across the funnel


• Work with product and engineering teams to support growth experiments

Audience Targeting & Retargeting

• Build and manage custom audiences, lookalike audiences, and retargeting funnels


• Leverage user behaviour data (site visits, video views, chat initiations) for campaign optimisation

Compliance & Best Practices

• Ensure all marketing activities comply with healthcare advertising guidelines and data privacy standards


• Work closely with clinical and legal teams to ensure accuracy of health-related messaging

Requirements

• 3–5 years of experience in digital marketing, performance marketing, or growth roles


• Strong experience running paid ads on Meta and Google (LinkedIn is a plus)


• Solid understanding of marketing funnels and conversion optimisation


• Experience analysing campaign data and turning insights into action


• Ability to manage budgets and report ROI effectively


• Strong communication and collaboration skills


• Experience working with content, design, and product teams

Preferred Qualifications

• Experience in health-tech, fintech, or other regulated industries


• Hands-on experience with click-to-WhatsApp campaigns and conversational funnels


• Knowledge of CRM tools, marketing automation, and attribution models


• Experience with A/B testing tools and conversion rate optimisation (CRO)


• Familiarity with SEO, email marketing, and lifecycle marketing


• Background in marketing, business, data analytics, or related fields

What Success Looks Like in This Role

• Consistent growth in qualified leads and chat initiations


• Improved conversion rates from engagement to paid users


• Reduced customer acquisition costs (CAC)


• Clear reporting and actionable insights that guide business decisions


• Scalable digital marketing systems that support long-term growth