• Application Deadline:
• Position: Chief Marketing Officer



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 2 - 4 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Job Summary:

• The Digital Marketing Specialist is responsible for planning and executing DrugStoc’s digital marketing initiatives to drive brand awareness, website traffic, and lead generation within the pharmaceutical and healthcare provider space.


• The role involves managing multiple digital channels, analyzing performance data to optimize campaigns, and ensuring strong ROI while maintaining consistent brand messaging aligned with company growth goals.

Key Responsibilities:

• Plan and execute digital marketing campaigns across multiple channels.


• Optimize website and content to improve organic search visibility (SEO).


• Collaborate with the Communications/Content team to develop engaging digital content.


• Manage social media profiles, schedule posts, engage audiences, and grow followership.


• Develop and manage email marketing campaigns for lead nurturing and customer engagement.


• Oversee paid advertising initiatives (Google Ads, social media ads).


• Monitor web analytics, user behavior, conversion performance, and digital funnels.


• Coordinate with internal teams and external partners to ensure consistent and timely campaign delivery.


• Stay up to date with digital marketing trends and best practices.

Core Skills & Expertise:

• Strong understanding of digital marketing concepts and tools.


• Data-driven mindset with experience analyzing campaign and web performance.


• Proficiency in SEO, paid advertising, email marketing, and content marketing.


• Strong writing and creative skills for ads, social posts, and email content.


• Ability to manage multiple campaigns simultaneously.


• Team-oriented with strong collaboration and communication skills.


• Knowledge of the B2B healthcare/pharmaceutical market.

Qualifications & Experience:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.


• 2–4+ years of hands-on digital marketing experience.


• Proven success in executing digital marketing campaigns.


• Proficiency in web analytics and digital advertising platforms.


• Strong ability to make data-driven decisions.