Job Description
Job Summary
- The Cluster Manager plays a pivotal role in driving RedCloud’s growth within their assigned geography. This role mirrors the responsibilities of an FMCG Area/Regional Sales Manager, with an added focus on digital adoption, customer success, and operational execution across Distributors/Wholesalers and Retailers.
- The successful candidate report to the Regional Manager.
Main Responsibilities
Cluster Management:
- Identify all prospective Distributors & Wholesalers within their cluster to ensure assortment as per demand from the local retail ecosystem.
- Pitch and sell RedCloud’s value proposition to prospective Distributors/Wholesalers.
- Lead commercial discussions and secure signed agreements and invoicing.
- Deliver monthly targets for TTV (including direct engagement to facilitate Bulk trade via TradeX), Acquisition, Revenue and Monthly Active Retailers.
- Build and execute strategic growth plans to drive platform adoption and consistent trading performance across all partners.
Customer Success & Retention (Distributors & Wholesalers):
- Act as the ongoing success owner for all Distributors/Wholesalers in the cluster. Develop a monthly visit plan covering every Distributor/Wholesaler in the cluster.
- Ensure Distributors/Wholesalers maintain accurate product listings, pricing, inventory levels, and assortments on the platform. Proactively prevent stock-outs and guide partners on improving catalogue quality.
- Diagnose challenges early (pricing, assortment, logistics, platform usage, retailer activation) and coordinate cross-functional solutions.
Distributor/Wholesaler Relationship Management & Governance:
- Drive Distributor/Wholesaler engagement on TTV performance, category/brand trends, Digital adoption and operational issues.
- Log all visits in RedTAG and maintain itineraries in collaboration with their Managers.
- Validate authenticity of trades, proper application of marketing incentives, and payment status.
- Visit at least 30 Retailers monthly to assess Red101 app usage and verify on-ground transactions.
- Gather feedback, capture purchase receipts, and upload insights into RedTAG.
- Act as the “Voice of Customer” to Product, Operations, and Growth teams for continuous improvement.
Retailer Network Growth:
- Lead a team of RedForce officers (Field Activation Officers) covering 1500–2000 Retailers. Provide daily coaching, on-the-job training, productivity tracking, and operational governance.
- Drive acquisition and activation of new Retailers in the cluster.
- Lead local demand generation activities with Marketing, retailer onboarding drives, and market-mapping initiatives.
- Visit at least 20 Retailers monthly to assess Red101 app usage and verify on-ground transactions.
- Gather feedback, capture purchase receipts, and upload insights into RedTAG.
Experience we think you'll need
- Bachelor’s degree in business administration, Marketing, or a related field.
- Previous experience (5 - 10 years) in retail, preferably within an FMCG or a B2B marketplace environment.
- Strong understanding of customer experience and relationship management.
- Good business writing and interpersonal skills to effectively collaborate with internal and external stakeholders at all levels.
- Excellent analytical skills, with the ability to interpret data, derive insights, and make data-driven decisions. Knowledge of MS Excel at intermediate level a must have.
- Self-starter with a proactive approach, able to work independently and take ownership of projects.
- Proficiency in the use of ERP and CRM tools would be a great advantage.
Benefits
- Working with a pioneering provider of eCommerce solutions you will have the opportunity to join an international company who are growing massively, we encourage ambition and creativity.
- Plus, you will get:
- First Class Salary
- 25 days annual leave increasing to 26 days after your first 12 months in the business.
- Company Equipment.