Job Description
JOB SUMMARY
- The Pricing Manager is responsible for developing, implementing, and maintaining Air Peace's pricing strategy across all domestic, regional, and international markets.
- The role ensures that all fare structures, fare rules, promotions, and competitive responses are aligned with market conditions and commercial objectives.
- The Pricing Manager works closely with Revenue Management, Sales, Network Planning, and Distribution to maximize revenue, competitiveness, and yield performance.
KEY RESPONSIBILITIES
Responsibilities include but are not limited to:
Pricing Strategy & Management
- Develop and manage pricing strategies across all Air Peace markets to ensure competitiveness and maximize revenue.
- Continuously assess market conditions, competitor actions, currency fluctuations, and demand patterns to update fares dynamically.
- Maintain a clear and structured fare architecture across cabins (Y, Premium, Business).
- Lead fare filing activities, ensuring accurate and timely distribution of fares in GDS/CRS and online channels.
Competitive Monitoring & Market Intelligence
- Monitor competitor fares, promotions, and pricing behavior daily across key routes. Analyze fare trends and recommend tactical pricing actions to support load factor or yield targets.
- Prepare weekly competitor intelligence reports for the Director, CCO, and commercial leadership team.
Fare Filing & Distribution
- Oversee fare uploads, fare rule management, surcharges, and promotional fare filings through ATPCO or equivalent systems.
- Ensure fares are accurately distributed across GDS platforms, airline website, NDC channels, OTAs, and TMC systems.
- Work closely with the IT and Distribution teams to ensure pricing visibility and accuracy.
Revenue Optimization (Support)
- Collaborate with Revenue Management to coordinate pricing and inventory strategies.
- Provide pricing insights for promotions, sales campaigns, group bookings, and corporate deals.
- Support demand forecasting by sharing competitive pricing data and market movements.
Cross-Functional Collaboration
- Work closely with
- Sales Teams: to adjust pricing for market needs or large-volume customers.
- Marketing: on promotional campaigns aligned with pricing strategy.
- Network Planning: on route evaluation, entry pricing, and launch recommendations.
- Finance: on revenue performance review and pricing impact analysis.
- Coordinate pricing alignment for new route openings, including initial fare products and launch promotions.
Systems, Tools & Data Analytics
- Manage pricing tools, ATPCO platforms, fare management systems, and internal analytics dashboards.
- Ensure data accuracy, real-time monitoring, and efficient workflow for pricing updates.
- Develop pricing models to evaluate changes in demand, elasticity, and competitive behavior.
Governance & Compliance
- Ensure all pricing activity complies with regulatory, airport, and regional requirements.
- Monitor fuel surcharge adjustments, taxes, and airport fee changes to update fares accordingly.
- Maintain transparent documentation of all pricing decisions and approval workflows.
EDUCATIONAL QUALIFICATION, EXPERIENCE, KNOWLEDGE & SKILLS
- Bachelor's degree in economics, Statistics, Mathematics, Business, or related field.
- Minimum 5—8 years' experience in airline pricing, revenue management, sales strategy, or commercial planning.
- Strong knowledge of ATPCO fare filing, GDS pricing systems, and airline commercial processes.
- Experience working in competitive markets with multiple price-sensitive segments (domestic, regional, long-haul).
- Analytical background with strong modeling and Excel skills.
- Strong analytical and numerical skills
- Deep understanding of airfare structures, fare rules, and market pricing
- Ability to interpret and react to market dynamics quickly.
- Strong knowledge of GDS/ATPCO tools and pricing systems
- Excellent communication and commercial presentation skills
- Ability to handle high volumes of data and complex fare structures.
- High attention to accuracy and detail
- Ability to work under pressure and deliver rapid pricing adjustments.
KEY PERFORMANCE INDICATORS
- Yield performance vs. budget - achieve at least 60% of budgeted yield for assigned routes
- by the end of each quarter, with monthly tracking reports submitted by the 5th working day of the following month.
- Fare competitiveness index vs. key competitors - maintain fares within of key competitors on all monitored routes and achieve at least 80% weekly fare competitiveness compliance.
- Accuracy and timeliness of fare filing - ensure 100% timely filing of all fare changes within 24—48 hours Of approval and maintain an error rate below 2% per quarter.
- Share Of lowest fare (market competitiveness) - achieve a minimum Of 30% share Of the lowest fares in targeted markets and improve quarterly performance by 5%, tracked via competitive fare monitoring.
- Revenue impact from promotions and tactical pricing - generate at least 10% incremental revenue from approved promotional or tactical pricing activities per quarter, supported by post-campaign performance reports.