• Application Deadline:
• Position: Digital and Content Marketing Executive



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 4 - 7 years



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  

The Role

• The Digital & Content Marketing Executive will lead the end-to-end marketing engine for Acumeet.ai — including brand visibility, digital demand generation, content production, event marketing, offline marketing, and product storytelling.


• This role requires a creative strategist who understands AI SaaS, enterprise buying journeys, and marketing to compliance-driven organizations. You will shape Acumeet’s voice in the market, support sales pipeline growth, and deliver campaigns that convert.

Key Responsibilities

Digital Marketing Execution:

• Lead Acumeet’s digital strategy across paid, owned, and earned channels.


• Run targeted campaigns on LinkedIn, Google Ads, Meta, and programmatic channels.


• Optimize acquisition and retargeting funnels to drive product demos, free trials, and pipeline pipeline contribution.


• Manage website SEO, CRO, analytics (GA4), and landing page performance.


• Implement and optimize marketing automation flows for SDR/AE handoff.

Content Leadership:

• Own the Acumeet content calendar across all formats:


• Blogs


• Whitepapers


• Product explainers


• Case studies


• Webinar scripts


• Industry reports


• Email sequences


• Produce compliance-aligned content that resonates with enterprise personas (CIO, CTO, COO, Head of Compliance, IT Governance, PMOs).


• Translate technical capabilities (Azure OpenAI, on-prem deployment, AI models, security posture) into compelling messaging.

Offline Marketing & Events:

• Plan and execute Acumeet representation at:


• Industry conferences


• CIO roundtables


• Breakfast meetings


• Partner roadshows (Microsoft, Huawei, MTN, etc.)


• Exhibitions and product demos


• Manage offline brand assets: banners, brochures, signage, corporate gifts.


• Work with the sales team to ensure event ROI and lead capture follow-up.

Brand & Product Positioning:

• Maintain Acumeet’s brand identity, tone, and competitive positioning.


• Collaborate with product & engineering to simplify technical concepts into product marketing stories.


• Develop persona-based messaging for:


• Financial Services


• Healthcare


• Government


• Telecom


• Professional Services


• Ensure messaging aligns with Acumeet’s compliance commitments (SOC 2, ISO 27001, GDPR, HIPAA).

Analytics & Reporting:

• Build dashboards for:


• MQLs, SQLs, pipeline contribution


• Cost per acquisition (CPA)


• MQL → Demo Conversion


• Campaign ROI


• Organic website growth


• Present monthly reports to management with insights and recommendations.

Key Performance Indicators (KPIs)

Pipeline & Growth KPIs:

• 150–200 MQLs per month (target by Month 6)


• 15–20% MQL → Demo conversion rate


• 10% Monthly increase in website traffic

Brand Awareness KPIs:

• 4–6 high-value content assets per month


• 5% average social engagement rate


• Growth in LinkedIn followers (Acumeet + leadership team enablement content)

Event KPI:

• Minimum 40–60 qualified leads/event


• Post-event demo conversion rate > 20%

Product Content KPIs:

• 2 case studies per quarter


• 1 industry-specific whitepaper per quarter


• Bi-weekly product/AI explainer content

Qualifications

• Bachelor’s in Marketing, Communications, Business, or related fields.


• 4–7 years experience in B2B SaaS or Tech marketing.


• Experience marketing AI products, SaaS tools, or Microsoft ecosystem solutions.


• Hands-on experience with campaigns targeting enterprise buyers.


• Strong expertise in digital channels (SEO, SEM, LinkedIn Ads).


• Ability to translate technical concepts (AI, LLMs, cloud, compliance) into simple, compelling content.


• Experience managing offline events and B2B activations.


• Excellent writing, storytelling, and communication skills.


• Comfortable working cross-functionally with Sales, Product, and Engineering teams.

Preferred Skills:

• Familiarity with Azure OpenAI, Microsoft 365, or enterprise AI tools.


• Experience in regulated industries (FSI, Telecom, Healthcare, Government).


• Experience working with SDR teams, building nurture flows and sales enablement content.


• Graphic design or video editing skills (Canva, Adobe).