Job Description
The Role
- The Growth Manager is responsible for driving user acquisition, conversion optimisation, and revenue growth across all Renmoney products. This is a hands-on role focused on executing, optimising, and scaling performance marketing and conversion initiatives across digital channels.
- The ideal candidate is data-driven, execution-oriented, and comfortable-owning end-to-end growth experiments across paid media, funnels, and landing pages in a fast-paced fintech environment.
What You’ll Do
Paid Acquisition & Channel Management
- Plan, execute, and optimise paid acquisition campaigns across key channels including Google, Meta, TikTok, and other digital and OEM platforms.
- Manage budgets, bids, creatives, and targeting to drive efficient growth across all Renmoney products.
- Work closely with creative and content teams to continuously test and iterate on creative and messaging.
Conversion Rate Optimisation (CRO)
- Own optimisation of key conversion funnels, including landing pages, onboarding flows, and critical growth touchpoints.
- Design and execute experiments to improve conversion rates across acquisition and early-life user journeys.
- Collaborate with Product, Design, and Engineering teams to implement and test funnel improvements.
Revenue Growth
- Drive measurable revenue outcomes across loans, savings, payments, and SME products.
- Identify opportunities to increase transaction volume, product adoption, and customer lifetime value through growth initiatives.
- Support cross-sell and upsell strategies in collaboration with lifecycle and product teams.
Data, Measurement & Experimentation
- Use Mobile Measurement Partners (MMPs), analytics tools, and BI dashboards to track performance and inform decisions.
- Analyse campaign and funnel performance to identify insights, gaps, and opportunities.
- Maintain a strong experimentation mindset, continuously testing hypotheses and scaling what works.
Tools, Automation & AI
- Leverage growth, analytics, and experimentation tools to improve efficiency and performance.
- Use AI tools to support campaign optimisation, reporting, insights, and speed of execution.
- Work closely with BI and data teams to ensure accurate tracking and attribution.
Requirements
What You Bring
- Minimum of 5 years’ experience in growth, performance marketing, or digital marketing roles.
- Strong hands-on experience running and optimising paid acquisition campaigns.
- Proven experience with CRO, landing pages, and experimentation frameworks.
- Strong analytical skills with the ability to interpret data and turn insights into action.
- Familiarity with MMPs, analytics platforms, and performance marketing tools.
- Fintech experience is nice to have, not a requirement.