Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
10 days ago

Additional Details

Job ID
142622
Job Views
31

Job Description






The Role




  • The Growth Manager is responsible for driving user acquisition, conversion optimisation, and revenue growth across all Renmoney products. This is a hands-on role focused on executing, optimising, and scaling performance marketing and conversion initiatives across digital channels.

  • The ideal candidate is data-driven, execution-oriented, and comfortable-owning end-to-end growth experiments across paid media, funnels, and landing pages in a fast-paced fintech environment.



What You’ll Do



Paid Acquisition & Channel Management




  • Plan, execute, and optimise paid acquisition campaigns across key channels including Google, Meta, TikTok, and other digital and OEM platforms.

  • Manage budgets, bids, creatives, and targeting to drive efficient growth across all Renmoney products.

  • Work closely with creative and content teams to continuously test and iterate on creative and messaging.



Conversion Rate Optimisation (CRO)




  • Own optimisation of key conversion funnels, including landing pages, onboarding flows, and critical growth touchpoints.

  • Design and execute experiments to improve conversion rates across acquisition and early-life user journeys.

  • Collaborate with Product, Design, and Engineering teams to implement and test funnel improvements.



Revenue Growth




  • Drive measurable revenue outcomes across loans, savings, payments, and SME products.

  • Identify opportunities to increase transaction volume, product adoption, and customer lifetime value through growth initiatives.

  • Support cross-sell and upsell strategies in collaboration with lifecycle and product teams.



Data, Measurement & Experimentation




  • Use Mobile Measurement Partners (MMPs), analytics tools, and BI dashboards to track performance and inform decisions.

  • Analyse campaign and funnel performance to identify insights, gaps, and opportunities.

  • Maintain a strong experimentation mindset, continuously testing hypotheses and scaling what works.



Tools, Automation & AI




  • Leverage growth, analytics, and experimentation tools to improve efficiency and performance.

  • Use AI tools to support campaign optimisation, reporting, insights, and speed of execution.

  • Work closely with BI and data teams to ensure accurate tracking and attribution.



Requirements



What You Bring




  • Minimum of 5 years’ experience in growth, performance marketing, or digital marketing roles.

  • Strong hands-on experience running and optimising paid acquisition campaigns.

  • Proven experience with CRO, landing pages, and experimentation frameworks.

  • Strong analytical skills with the ability to interpret data and turn insights into action.

  • Familiarity with MMPs, analytics platforms, and performance marketing tools.

  • Fintech experience is nice to have, not a requirement.



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