• Application Deadline:
• Position: Marketing Associate



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 2 - 4 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Job Summary

• The Marketing Associate will support the execution of marketing initiatives to increase brand awareness, customer traffic, and sales across pharmacy outlets.


• The role involves coordinating in-store and digital marketing activities, supporting promotional campaigns, and working closely with store teams to drive customer engagement and loyalty.

Responsibilities

• Execute marketing campaigns across multiple pharmacy outlets.


• Coordinate and manage in-store promotions, activations, and community health outreach programs


• Execute and monitor specific digital channels (social, website, SMS, WhatsApp, basic ads)


• Work closely with store teams to ensure smooth rollout of promotions and brand consistency.


• Responsible for driving walk-in traffic, repeat visits, and conversions


• Work with store managers to convert first time walk in customers to repeat customers.


• Execution of hyperlocal marketing around each pharmacy location


• Community engagement initiatives (schools, religious centres, estates, SMEs)


• Support partnership initiatives with NGOs, HMOs, and community health organizations


• Track and analyze campaign performance, foot traffic, and sales impact


• Manage relationships with vendors, printers, and activation partners


• Conduct competitor and market analysis and turn insights into actionable recommendations


• Support loyalty programs and customer retention initiatives


• Contribute creative ideas for growth experiments and local marketing tactics

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field


• 2–4 years of relevant marketing experience in retail, FMCG, healthcare, or startup environment


• Basic experience with Meta (Facebook/Instagram) and Google ads


• WhatsApp and SMS marketing execution


• Ability to track performance using Excel / Google Sheets


• Understanding of Nigerian retail and healthcare consumer behaviour


• Ability to adapt campaigns to different neighbourhood demographics.


• Strong execution and project coordination skills


• Ability to create basic marketing materials using tools like Canva and brief designers effectively


• Hands-on experience with both offline and digital marketing


• Ability to work independently and collaborate closely with store managers and sales

Key Competencies:

• Strong organizational and coordination skills


• Attention to detail


• Customer-focused approach


• Problem-solving and adaptability


• Collaboration and teamwork

Working Condition:

• Office-based with occasional visits to pharmacy outlets


• May require occasional weekend or after-hours work during health outreach campaigns.