• Application Deadline:
• Position: Modern Trade Sales Executive



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 2 - 5 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Job Description

• The Modern Trade Sales Executive is responsible for managing and growing sales within modern trade channels such as supermarkets, hypermarkets, chain stores, and key accounts.


• The role focuses on driving revenue growth, strengthening customer relationships, ensuring effective product distribution, and executing in-store promotions in line with company strategy.

Key Responsibilities

• Develop and manage relationships with modern trade customers, including supermarkets and retail chains


• Achieve assigned sales targets, volume growth, and market share objectives


• Negotiate listings, pricing, promotions, and shelf space with key accounts


• Ensure product availability, visibility, and correct merchandising across all assigned outlets


• Execute trade marketing activities, promotions, and in-store activations


• Monitor stock levels, prevent out-of-stock situations, and manage replenishment


• Track competitor activities and provide market intelligence and sales reports


• Coordinate with distributors, merchandisers, and internal teams to ensure smooth operations


• Ensure compliance with company policies, trade agreements, and retail standards


• Prepare regular sales forecasts, performance reports, and account reviews

Qualifications & Experience

• Bachelor’s degree in Business Administration, Marketing, or a related field


• 2–5 years of sales experience, preferably in modern trade or FMCG


• Experience managing key accounts, supermarkets, or retail chains is an advantage


• Knowledge of distribution networks and trade marketing practices.

Required Skills and Competencies:

• Strong understanding of modern trade sales operations and key account management


• Excellent negotiation, communication, and relationship-management skills


• Ability to analyze sales data, forecasts, and market trends


• Strong execution skills with attention to detail in merchandising and promotions


• Proficiency in Microsoft Excel, sales reporting tools, and CRM systems


• Ability to work independently and meet targets under pressure


• Good problem-solving and decision-making skills


• Strong planning, organization, and time-management abilities.