• Application Deadline:
• Position: Growth Manager- Oyo



• Job Type Full Time



• Qualification BA/BSc/HND , MBA/MSc/MA



• Experience 4 - 7 years



• Location Oyo




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Responsible for developing and executing strategies to drive merchant acquisition, engagement, and retention across the Integrated Channels division. This role involves leveraging data-driven insights, optimizing marketing campaigns, and collaborating with cross-functional teams to achieve business growth objectives.

Job Details

Growth Strategy Development & Innovation:

• Develop and implement comprehensive growth strategies to drive merchant acquisition, engagement, and retention. 


• Identify and capitalize on new market opportunities to expand the merchant base. 


• Manage the relationship with the merchant sales structure to ensure alignment with growth objectives. 


• Collaborate with marketing, product, and sales teams to design and execute growth initiatives. 


• Stay updated on industry trends, emerging technologies, and best practices in growth marketing. 


• Experiment with new growth channels and tactics to drive innovation. 


• Propose and test new product ideas and features to enhance merchant engagement. 


• Work closely with product, sales, and customer service teams to align growth strategies with business goals. 


• Foster strong relationships with key stakeholders to ensure successful implementation of growth initiatives. 


• Spearheads strategic partnerships by fostering collaboration with merchant sales, driving cross-functional alignment, and translating partnership opportunities into impactful growth initiatives. 

Customer Journey Optimisation:

• Map and optimize the merchant journey to enhance the overall customer experience. 


• Implement strategies to improve merchant onboarding, engagement, and retention rates. 


• Identify and address pain points in the merchant’s customer journey. 


• Onboarding merchants in identified key sectors or industries and enhance the user experience. 

Performance Tracking, Campaigns and Insights:

• Monitoring and engaging merchants towards growth goals and identify areas for improvement. 


• Plan, execute, and optimize marketing campaigns across multiple channels (digital, social media, email, etc.). 


• Test and iterate on different marketing strategies to improve campaign performance and ROI. 


• Coordinate with creative and content teams to develop compelling marketing materials. 


• Analyse merchant data and market trends to identify growth opportunities and areas for improvement. 


• Utilize data analytics tools to track key performance indicators (KPIs) and measure the effectiveness of growth strategies. 


• Provide actionable insights and recommendations based on data analysis. 


• Prepare and present regular reports on growth performance, market trends, and business activities. 


• Track and analyse the effectiveness of growth initiatives and campaigns. 


• Provide insights and recommendations to the Head, Integrated Channels based on analysis. 

Requirements

Education/ Professional Qualification: 

• Bachelor’s degree in Business Administration, Marketing, Data Science, or a related field. 


• Relevant professional certifications or a Master’s degree is an added advantage. 

Experience: 

• Minimum of 4-7 years in growth marketing, digital marketing, or a related role. 


• Proven track record of driving merchant acquisition and business growth. 


• High proficiency in growth marketing techniques and tools.

Technical Competencies:  

• Business Development 


• Customer Relationship Management  


• Data Analysis 


• Financial Analysis  


• Product Management  


• Research 


• Quality Assurance  


• Risk Management​ 


• Sales Management 

Behavioural Competencies: 

• Entrepreneurial Mindset 


• Excellence 


• Execution 


• Energy 


• Empathy 


• Evolution 


• Emotional Intelligence 


• Business Acumen 


• Decision-Making 


• Result Oriented 


• Strategic Thinking 


• Communication, written & verbal 


• Stakeholder Management 


• Developing Others 


• Analytical Thinking 


• Leading Change 


• Managing Risk 


• Service Orientation