• Application Deadline:
• Position: Marketing & Growth Manager



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

• Role Overview


• The Marketing & Growth Manager will own the company's marketing engine.


• This person will be responsible for developing and executing marketing strategies that increase brand awareness, attract domestic worker/caregivers and employers (care seekers), and directly drive sales and platform usage.


• You will work at the intersection of strategy, performance marketing, and growth, ensuring all marketing efforts produce measurable results.

Key Responsibilities

Marketing Strategy & Growth Planning

• Develop and execute the company's overall marketing and growth strategy


• Define target audience segments (care seekers & caregivers) and messaging


• Plan campaigns aligned with user acquisition and revenue goals


• Set clear KPIs and continuously optimize marketing performance

Paid Advertising & Performance Marketing

• Plan, launch, and manage paid campaigns across platforms (Meta, Google, TikTok,  etc.)


• Track conversions, leads, and cost per acquisition


• Run A/B tests and optimize creatives, audiences, and funnels


• Improve ROAS while reducing customer acquisition costs

Social Media Direction

• Lead the strategy and direction of the company's social media presence


• Develop content themes, campaign concepts, and posting calendars


• Ensure consistent brand voice and messaging


• Use social platforms to drive engagement, trust, and conversions

Customer Acquisition & Funnel Development

• Build systems and funnels that consistently attract and convert users


• Improve the journey from awareness to sign-up and payment


• Identify new acquisition channels and partnership opportunities


• Work closely with product and operations to improve conversion rates

Sales & Revenue Support

• Align marketing campaigns with revenue and growth targets


• Develop promotions and campaigns that drive platform transactions


• Analyse user behaviour to improve conversion and retention


• Provide regular reports on how marketing contributes to revenue

Requirements

• Proven experience in marketing, growth, or performance marketing


• Strong knowledge of digital advertising platforms


• Experience managing customer acquisition campaigns


• Solid understanding of social media strategy and brand direction


• Data-driven with strong analytical skills


• Ability to manage multiple campaigns and work in a fast-paced environment

Nice to Have

• Experience in a marketplace, tech startup, or platform business


• Familiarity with marketing automation or CRM tools


• Copywriting or content creation skills