Area Sales Manager - Spare Parts at DAG Industries Nigeria Limited

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
1 month ago

Additional Details

Job ID
143348
Job Views
36

Job Description






Job Summary




  • The Area Sales Manager (Spare Parts) is responsible for driving sales growth, market penetration, and profitability of automobile spare parts within an assigned region.

  • The role focuses on dealer and distributor management, channel expansion, team supervision, and execution of sales strategies to achieve business objectives.



Key Responsibilities




  • Achieve regional sales targets for genuine and aftermarket automobile spare parts.

  • Appoint, manage, and expand spare parts dealers, distributors, and retailers.

  • Ensure optimum stock availability, inventory rotation, and reduction of obsolete parts.

  • Develop and implement area-wise sales plans, schemes, and promotional activities.

  • Monitor market trends, competitor pricing, counterfeit parts, and customer feedback.

  • Strengthen relationships with workshops, fleet operators, and institutional customers.

  • Ensure proper branding, visibility, and merchandising at dealer outlets.

  • Coordinate with supply chain, finance, and aftersales teams for smooth operations.

  • Review sales performance, credit control, collections, and outstanding management.

  • Prepare and submit periodic sales, market, and performance reports.



KPIs




  • Area sales volume and revenue growth

  • Dealer/distributor coverage and productivity

  • Stock turnover ratio and inventory aging

  • Credit control and collections efficiency

  • Market share growth and customer retention.



Requirements & Qualifications




  • Bachelor’s Degree or HND in Business, Marketing, Engineering, or related field.

  • 5 – 8 years of experience in automobile spare parts sales, with at least 2 years in a supervisory role.

  • Strong knowledge of spare parts distribution, pricing, inventory management, and dealer networks.

  • Proven track record of achieving regional sales and revenue targets.

  • Good leadership, coaching, and team management skills.

  • Excellent negotiation, communication, and interpersonal abilities.

  • Proficiency in CRM/ERP systems and Microsoft Office tools.

  • Willingness to travel extensively within the assigned area.



Key Skills & Competencies:




  • Area and channel management

  • Spare parts lifecycle & inventory planning

  • Dealer and distributor relationship management

  • Sales forecasting and reporting

  • Team leadership and performance management

  • Market intelligence and competitive analysis.



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