Job Description
Key Responsibilities
Marketing Strategy & Execution
- Develop and execute strategic marketing plans to increase visibility, drive occupancy, and grow revenue.
- Supervise the online marketing executive in ensuring the resort’s online presence across website, social media, Google listings, OTAs, and paid advertising platforms are optimal.
- Oversee campaign creation, implementation, and reporting across digital and offline channels.
Content Development
- Create and supervise the production of compelling content (social media, blogs, email newsletters, promotional materials).
- Ensure brand consistency across all communication channels.
- Capture and/or coordinate production of visual content showcasing Ziba’s experiences, events, and facilities.
Brand, PR & Partnerships
- Strengthen the resort’s brand identity and maintain updated brand guidelines.
- Build and manage relationships with media outlets, influencers, and content creators.
- Identify and develop strategic partnerships that increase visibility, group bookings, and corporate retreats.
Guest Engagement
- Engage travel agents, and corporate partners.
- Build promotional packages and event concepts that enhance guest appeal and seasonal demand.
Market Intelligence & Performance Management
- Conduct market research to monitor trends, competitors, and emerging opportunities.
- Track and analyze marketing performance using data-driven insights to optimize campaigns.
- Manage the marketing budget and ensure cost-effective implementation of strategies.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s degree is a plus).
- Proven experience in hospitality marketing, brand management, or a similar role.
- Strong knowledge of digital marketing, social media trends, SEO, paid ads, and analytics tools.
- Excellent written and verbal communication skills.
- Creative, detail-oriented, and able to manage multiple projects simultaneously.
- Strong leadership, planning, and organizational abilities.
- Ability to work under pressure in a fast-paced hospitality environment.
Why Join Us?
At Ziba Beach Resort, you’ll join a forward-thinking, dynamic team dedicated to creating unforgettable guest experiences. This is a unique opportunity to shape the marketing direction of one of Nigeria’s most innovative hospitality brands and make a measurable impact on the resort’s growth.