Job Description
To manage and grow the brand’s presence within the Modern Trade (MT) channel, including hypermarkets, supermarket chains, and large-format electronics retailers. This role focuses on achieving sales targets, ensuring product availability, and optimizing brand visibility through effective account management and field execution.
Responsibilities
- Execute and maintain planograms to ensure 100% brand visibility and shelf standards
- Act as the primary point of contact for assigned Key Accounts.
- Execute annual and monthly sales plans to meet revenue and volume targets.
- Conduct regular business reviews with category managers to identify growth opportunities
- Monitor on-shelf availability and coordinate immediate replenishment to prevent out-of-stocks
- Secure and set up secondary displays, such as end-caps, floor stands, and island units
- Negotiate premium shelf space and additional facings with store management
- Coordinate in-store promotions and ensure all POS materials are correctly installed
- Audit competitor activity, including pricing, new launches, and promotional tactics
- Conduct regular stock rotations (FIFO) to minimize expiries and damages
- Submit digital field reports with photo evidence of shelf execution and pricing
- Train in-store promoters on product features and sales techniques
- Liaise with store supervisors to resolve delivery discrepancies or pricing errors
- Analyze store-level sales data to identify and act on growth opportunities
Requirements
- 5 years of experience in Sales or Key Account Management, specifically within the Modern Trade channel. Experience in FMCG or Consumer Electronics is highly preferred.
- Bachelor’s degree in Business Administration, Marketing, or a related field.
- Proficiency in Microsoft Office (specifically Excel for data analysis) and experience with CRM or Sales Force Automation tools.
- Strong negotiation and relationship-building skills.
- Deep understanding of retail math (margins, markups, ROI, and inventory turnover).
- Ability to work in a fast-paced environment and manage multiple accounts simultaneously.
- Willingness to travel frequently to visit stores within the assigned zone