• Application Deadline:
• Position: Chief Marketing Officer


• Job Type Full Time


• Qualification MBA/MSc/MA


• Experience 10 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Department: Sales & Marketing

Report To: Managing Director

Supervises: Specialties Manager, LPG Manager, Regional Business Leads, Aviation Team Lead, C&I Sales Lead, Retail Training & Compliance Coordinator, Retail Development Coordinator, Customer Service Team Lead

Job Summary

• The CMO plans, organises, directs, controls and coordinates all sales and marketing activities.


• The job holder is responsible for developing and implementing sales and marketing strategies and plans, to achieve the targeted level of sales and customer expansion whilst ensuring profitability

Responsibilities

• Develop annual sales strategy and business plan to drive business growth and the achievement of set goals including increasing sales, market share and profitability; cascade it down to quarterly and monthly sales operations plan


• Develop supporting implementation plans to drive the execution of strategies and business plan ▪ Develop integrated marketing strategies, product pricing and sales plans


• Lead market research, market analysis and competitive analysis in order to identify threats and opportunities and develop marketing plan and activities accordingly.


• Develop the sales and marketing division’s budget in collaboration with finance.


• Keep abreast of economic, industry, market and regulatory trends, ascertain their (potential) impact on the business and advice management accordingly, develop complementary strategies or initiatives to strengthen the company’s position


• Develop strategies to expand the customer base and contribute to the development of the company’s brand


• Drive and monitor the implementation of the sales and marketing strategy and take necessary action to correct deviations ▪ Lead the execution of integrated marketing and sales campaigns


• Ensure all marketing strategies adhere to the company’s ethical code of conduct. ▪ Source and manage relationships with and evaluate the effectiveness of outsourced providers of marketing services.


• Coordinate and participate in promotional activities


• Lead the development and execution of product launches and related marketing initiatives


• Ensure adherence to the sales process in order to achieve market share gains within key customers segment.


• Initiate and coordinate development of action plans to penetrate new markets.


• Provide timely, accurate, competitive pricing on all completed prospect applications submitted for pricing and approval.


• Provide input on the company’s and media and public relations, advertising and external


• Manage the division’s budget business to achieve set targets whilst improving operations and customer service standards


• Monitor key performance indicator; report periodically on the division’s activities as required.


• Prospect for and identify new business opportunities


• Participate in business development activities throughout the market


• Work with the sales team to develop, negotiate and win long term profitable and sustainable business. ▪ Lead negotiation for

Requirements

• Minimum of MBA Degree in Marketing, Business Administration or related discipline.


• A minimum of 10 years c-cuite experience in sales management, with experience leading, motivating and Managing staff.


• Strong sales track record


• Experience in the oïl and gas industry.


• Proactive; confident; results-driven; creative, inspiring.