Job Description
Job Summary
- A Marketing Executive is responsible for promoting products or services, generating leads, and driving revenue growth through strategic marketing initiatives and effective sales techniques.
- They act as the bridge between a company and its customers, ensuring brand visibility and customer satisfaction.
Key Responsibilities
Market Research & Strategy:
- Identify potential customers and market segments.
- Develop and implement sales and marketing strategies.
- Analyze industry trends and competitor activities.
Sales Activities:
- Generate leads and convert them into sales.
- Meet or exceed sales targets.
- Negotiate contracts and close deals.
Marketing Activities:
- Design and execute marketing campaigns (digital & traditional).
- Increase brand awareness and customer engagement.
- Manage promotional events and advertising.
Customer Relationship Management:
- Build and maintain strong client relationships.
- Provide after-sales support and handle customer inquiries.
- Track customer feedback to improve services.
Reporting & Analysis:
- Monitor sales performance and prepare reports.
- Track marketing ROI and campaign effectiveness.
- Present insights to management for decision-making.