• Application Deadline:
• Position: Business Development and Strategy Executive



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Key Responsibilities:

• Research and identify viable software product opportunities by studying market trends, user needs, and emerging industry gaps.


• Conduct in-depth feasibility studies to assess demand, profitability potential, scalability, and competitive positioning of proposed ideas.


• Develop structured business cases and opportunity reports to support decision-making on what products the company should build next.


• Define target markets, user segments, and potential market entry strategies for new software concepts.


• Set clear KPIs and success benchmarks for proposed ideas and track early validation signals.


• Continuously monitor competitors, substitute products, and innovation trends to identify white-space opportunities.


• Work closely with leadership, product, and engineering teams to translate validated ideas into actionable plans.


• Identify potential partnerships, industries, and expansion opportunities that align with business growth goals.


• Contribute to innovation discussions and maintain a steady flow of well-researched, high-potential product ideas.

Required Knowledge and Experience:

• Strong research and analytical skills with the ability to turn insights into actionable recommendations.


• Experience conducting market research, competitor analysis, and opportunity validation.


• Ability to assess product feasibility, market demand, and growth potential.


• Good understanding of SaaS, digital products, and technology-driven business models.


• Excellent written and verbal communication skills for presenting ideas, insights, and strategic recommendations.


• Ability to work independently, manage multiple research initiatives, and meet deadlines.


• Understanding of customer behavior, market dynamics, and industry trends.


• Ability to collaborate with cross-functional teams and support strategic decision-making.

Nice to Have Experience:

• Experience in product strategy, business analysis, consulting, or innovation roles.


• Background in startup environments, venture building, or early-stage product validation.


• Experience researching global tech markets and identifying scalable software opportunities.


• Basic understanding of go-to-market strategy and market entry planning.


• Exposure to tools used for market research, data analysis, or trend monitoring.