Sales / Marketing Manager at Genesis Group

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
3 hours ago

Additional Details

Job ID
144546
Job Views
25

Job Description






Key Responsibilities




  • Strategy & Planning:Develop and implement comprehensive sales and marketing plans to achieve company goals.

  • Team Leadership:Recruit, train, coach, and manage sales and marketing staff to meet performance targets.

  • Market Analysis:Analyze market trends, consumer requirements, and competitor behavior to identify new opportunities.

  • Campaign Management:Create and implement advertising, promotional literature, and social media campaigns to promote brand awareness.

  • Sales & Revenue Generation:Set sales quotas, monitor performance, and negotiate with key clients to maximize revenue.

  • Budgeting:Prepare annual budgets, analyze expenses, and ensure efficient use of resources.

  • Customer Relationship Management:Build and maintain strong relationships with key customers and stakeholders.



Required Skills and Qualifications




  • Education:Bachelor’s degree in Marketing, Business Administration, or related field.

  • Experience:Proven experience as a Sales/Marketing Manager in hospitality, FMCG or Retail space.

  • Communication:Excellent interpersonal, negotiation, and communication skills.

  • Analytical Skills:Strong ability to interpret data, trends, and financial reports.

  • Technical Skills:Proficiency in CRM software (e.g., Salesforce, HubSpot) and marketing tools.

  • Leadership:Proven ability to lead, motivate, and mentor teams.



Common Performance Metrics (KPIs):




  • Revenue growth

  • Customer acquisition cost (CAC)

  • Lead conversion rate

  • Marketing ROI

  • Sales team quota attainment.



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