• Application Deadline:
• Position: Performance Marketer



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 3 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Purpose Statement

• We are seeking a strategic and data-driven Performance Marketer to spearhead user acquisition, brand awareness, and customer retention. This Performance Marketer will leverage data-driven marketing strategies to optimize customer acquisition cost (CAC), enhance conversion rates, and drive engagement across multiple channels.

Responsibilities:

• Develop and execute marketing strategies focused on user acquisition, retention, and brand awareness.


• Optimize paid and organic marketing channels, including Google Ads, Meta Ads, SEO, influencer marketing, and partnerships.


• Drive lead generation and track conversion through marketing funnels and targeted campaigns.


• Work closely with sales, content, and digital marketing teams to align efforts and maximize impact.


• Utilize CRM, email marketing, and loyalty programs to enhance customer retention.


• A/B test ad creatives, messaging, landing pages, and other marketing assets for performance optimization.


• Monitor and improve marketing KPIs such as CAC, conversion rates, and engagement metrics.


• Analyze competitor strategies and market trends to identify growth opportunities.


• Implement marketing automation tools to streamline campaigns and improve efficiency.


• Generate reports and insights to inform business decisions and optimize growth initiatives.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.


• Minimum 3+ years of experience in performance marketing, digital marketing, or growth marketing (preferably in a fintech or high-growth financial service company).


• Strong expertise in Performance Marketing, including planning and optimizing paid campaigns, PPC advertising, A/B testing funnel optimization, and customer segmentation strategies.


• Proficiency in Digital Analytics, Data Interpretation, and Conversion Rate Optimization (CRO)


• Hands-on experience with Digital Advertising Tools such as Google Ads, Facebook Ads, and other programmatic platforms


• Proven experience in SEO, paid media, social media marketing, and content marketing.


• Hands-on experience with Google Ads, Meta Ads, Mix Panel, SEO tools, CRM platforms, and marketing automation software.


• Strong analytical skills with expertise in data-driven decision-making and campaign performance tracking.


• Excellent communication and collaboration skills.


• Experience working with cross-functional teams including sales, product, and design.


• Ability to manage multiple campaigns simultaneously in a fast-paced environment.


• Strong problem-solving skills and a growth mindset to drive continuous improvement.


• Willing to resume immediately.