Admissions Representative / Marketing Officer at Dalewares Institute of Technology

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
14 hours ago

Additional Details

Job ID
144798
Job Views
23

Job Description






Job Summary




  • We are seeking a highly motivated and results-driven Admissions Representative/Marketing Officer to join our team at Dalewares College of Management and Technology Polytechnic.

  • The successful candidate will be responsible for promoting our institution, generating leads, and converting them into enrolled students.

  • The ideal candidate will have excellent communication and sales skills, with a proven track record of achieving targets and meeting deadlines.



Job Responsibilities

Marketing:




  • Develop and implement marketing strategies to promote Dalewares College of Management polytechnic and Technology to potential students

  • Utilize social media, email marketing, and other digital channels to reach target audience

  • Create engaging content, including blog posts, social media posts, and email newsletters

  • Collaborate with the marketing team to develop and implement marketing campaigns



Lead Generation:




  • Identify and pursue new business opportunities, including schools, organizations, and individuals

  • Develop and maintain relationships with potential students, parents, and educational institutions

  • Utilize various channels, including phone, email, and social media, to generate leads

  • Qualify leads and pass them on to the admissions team



Sales and Conversion:




  • Follow up on leads and convert them into enrolled students

  • Provide excellent customer service and respond to inquiries in a timely manner

  • Present and promote Daleways College of Management and Technology's programs and services to potential students

  • Negotiate and close sales, meeting or exceeding enrollment targets



Relationship Building:




  • Build and maintain relationships with existing students, alumni, and industry partners

  • Collaborate with the admissions team to ensure a smooth enrollment process

  • Provide feedback to the management team on market trends, competitor activity, and student needs



Key Performance Indicators (KPIs)




  • Number of leads generated

  • Conversion rate of leads to enrolled students

  • Enrollment targets met or exceeded

  • Customer satisfaction ratings

  • Revenue growth



Requirements




  • Bachelor's Degree in Marketing, Business Administration, or related field

  • 2+ years of experience in sales, marketing, or a related field

  • Proven track record of meeting or exceeding sales targets

  • Excellent communication, interpersonal, and presentation skills

  • Strong analytical and problem-solving skills

  • Ability to work independently and as part of a team

  • Proficiency in MS Office and CRM software (e.g., HubSpot, Salesforce)

  • Experience with digital marketing channels, including social media and email marketing

  • Knowledge of the Nigerian education sector is an advantage.



What we offer




  • Competitive salary and commission structure

  • Opportunities for growth and development

  • Dynamic and supportive work environment

  • Training and support to help you succeed in your role.



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