• Application Deadline:
• Position: Digital Marketer



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 4 - 5 years



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  

Job Summary

• The Digital Marketer is responsible for developing, implementing, and managing online marketing strategies to increase brand awareness, drive customer acquisition, and improve engagement across digital channels.


• The role focuses on managing social media, content creation, digital campaigns, website performance, and data analytic to support business growth.

Key Responsibilities

• Plan and execute digital marketing campaigns across multiple channels including social media, search engines, email, and display advertising.


• Develop and execute digital marketing and social media strategies aligned with business goals.


• Create, schedule, and publish engaging content (text, images, videos, and graphics) across social media platforms such as Instagram, Facebook, LinkedIn, Twitter (X), and TikTok.


• Manage and monitor social media accounts, responding to comments, messages, and customer inquiries promptly.


• Plan and manage paid advertising campaigns (Google Ads, Facebook/Instagram Ads, etc.).


• Analyze campaign performance using analytics tools and prepare regular performance reports.


• Create compelling digital content such as videos, blog posts, newsletters, landing pages, and promotional materials.


• Update and manage website content to ensure accuracy and relevance.


• Track leads and conversions generated through digital channels.


• Prepare periodic reports on campaign performance, engagement, and ROI.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field with 4-5 years’ experience in digital marketing or a similar role.


• Strong knowledge of social media management, SEO, and online advertising.


• Experience with digital marketing tools such as Google Analytics, Google Ads, Meta Ads Manager, and email marketing platforms.


• Basic graphic design skills (Canva, Adobe Suite, or similar) is an advantage.


• Video editing skills, usage of CapCut, InShot and other video editing software.

Skills & Competencies:

• Creativity and content development skills


• Strong analytical and data interpretation ability


• Excellent communication and writing skills


• Attention to detail and time management


• Ability to manage multiple campaigns simultaneously


• Results-driven and customer-focused