Job Description
Job Objective
- To lead and optimize the Sales Administration and Sales Operations function by providing data-driven insights, performance analytics, reporting structures, compensation administration, and operational support that enable the sales teams (Wholesale & Retail) to achieve corporate revenue and growth objectives efficiently and effectively.
Duties & Responsibilities
Sales Reporting & Analytics:
- Ensure timely generation and distribution of accurate sales reports and internal business intelligence.
- Develop and enhance reporting tools and dashboards to support sales leadership decision-making.
- Lead initiatives to improve sales data accuracy, reporting efficiency, and transparency.
- Generate periodic Sales Management Dashboards and KPI performance reports.
Sales Operations Management:
The role will oversee the following key functional areas:
- Measurement of Sales Results: Reporting, analytics, and sales data management.
- Sales Compensation & Quota Administration: Manage sales compensation plans, commission calculations, quota tracking, and policy compliance.
- Technology & Tools: Oversee CRM systems, Salesforce Automation tools, and related sales technologies.
- Sales Capability Plans: Coordinate training programs, internal sales communication, and capability development initiatives.
- Territory Design & Optimization: Support territory planning and performance balancing.
- Contests & SPIF Management: Design, track, and manage sales contests and incentive programs.
- Marketing Collaboration: Liaise with Marketing to track lead generation effectiveness and retail traffic (footfall & digital engagement).
Systems & Process Optimization:
- Partner with IT to implement and customize PoS systems to support business collections and reporting requirements.
- Support integration of CRM and sales automation tools to improve efficiency.
- Drive process improvements within sales administration workflows.
Compensation & Incentives:
- Accurately calculate commissions and incentive payouts.
- Ensure payouts align with approved sales volume/value triggers.
- Maintain compliance with sales compensation policies.
Key Performance Indicators (KPIs):
- Timeliness and accuracy of sales reports
- Dashboard delivery within reporting deadlines
- Accuracy of commission & incentive payouts
- CRM adoption rate and data integrity
- Sales territory efficiency and optimization
- Reduction in reporting errors
- Sales performance visibility and forecasting accuracy
- Effectiveness of sales contests & incentive programs
- Cross-functional collaboration effectiveness
Reporting Relationships
Functionally Reports To:
- National Sales Manager – Wholesale
- National Sales Manager – Retail
Administratively Reports To:
- National Sales Manager – Wholesale
- National Sales Manager – Retail
Supervises:
Sales Administration Officers / Sales Support Executives
Minimum Education Qualifications
- Bachelor’s Degree in a numeric or analytical discipline (Finance, Statistics, Economics, Business Analytics, or related field).
- Master’s Degree is an added advantage.
Required Experience:
- 5–8 years experience in Sales Operations, Sales Administration, or Business Analytics.
- Strong experience supporting retail and/or wholesale sales teams.
- Advanced Microsoft Excel expertise (expert-level proficiency required).
- Strong data analytics and reporting capability.
- Experience working with CRM systems and sales automation tools.
- Strong business writing and communication skills.
- Demonstrated ability to collaborate effectively with IT, Marketing, and Finance teams.
Required Competencies:
- Strong analytical and numerical reasoning skills
- Deep understanding of product categories and brand portfolio
- Business acumen
- Strategic thinking
- Strong written and verbal communication
- Presentation and reporting skills
- Negotiation and persuasion skills
- Problem-solving capability
- High fluency in English
- Strong IT proficiency
- Customer service orientation
- Team collaboration skills
- Time management and organizational ability.