• Application Deadline:
• Position: Head of Marketing



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 8 - 10 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Job Summary

• The Head of Marketing is responsible for developing and executing strategic marketing initiatives to drive customer acquisition, product adoption, brand visibility, and business growth for the bank.


• The role focuses on promoting financial products and services to target segments such as SMEs, traders, salary earners, and low-income individuals while ensuring alignment with regulatory standards and the bank’s growth objectives.

Key Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with the bank’s business goals.


• Monitor market trends, customer needs, and competitor activities.


• Conduct market research and competitor analysis to identify opportunities and trends


• Prepare and manage the annual marketing budget and ensure optimal resource utilization.


• Oversee the development of marketing materials, brochures, and promotional content.


• Support branch and sales teams with lead generation and marketing initiatives.


• Lead and develop the marketing team.


• Set KPIs and monitor the effectiveness of marketing activities.


• Prepare periodic reports on marketing performance, ROI, and brand impact for management.


• Collaborate with sales, product, operations, and branch teams to drive business growth.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, Marketing or related field


• 8–10 years’ experience in marketing, with at least 3–5 years in a leadership role.


• Experience in banking, microfinance, fintech, or financial services is highly preferred. Skills & Competencies


• Strategic thinking and execution


• Strong leadership and team management skills


• Excellent communication and interpersonal skills


• Strong understanding of customer-focused marketing.