• Application Deadline:
• Position: Primary Sales Representative



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 2 - 4 years



• Location Ekiti , Ogun , Ondo , Osun




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Role Overview

• We are seeking a highly motivated and results-driven Primary Sales Representative to drive primary sales performance, manage distributor operations, and ensure consistent product availability across assigned territories.


• The ideal candidate must understand FMCG sales dynamics, distributor management, and route-to-market execution, and be willing to travel within the assigned state to achieve sales targets and strengthen market presence.

Key Responsibilities

• Drive primary sales through effective distributor and route-to-market management.


• Ensure optimal stock levels at distributor warehouses to prevent stockouts.


• Support distributors with stock depletion strategies and route execution.


• Achieve or exceed assigned sales targets and KPIs consistently.


• Monitor market trends, competitor activities, and pricing structures, providing actionable insights.


• Prepare and submit accurate and timely sales performance reports.


• Build and maintain strong relationships with distributors, retailers, and key trade partners.


• Ensure compliance with company policies, brand standards, and operational procedures.


• Provide field feedback to support sales strategy and promotional planning.

Qualifications & Requirements

• Minimum of HND or BSc in Marketing, Business Administration, or related discipline.


• 2–4 years’ experience in FMCG primary sales, distributor management, or route-to-market operations.


• Proven track record of meeting or exceeding sales targets.


• Strong analytical, negotiation, and reporting skills.


• Ability to independently manage multiple distributors and sales routes.


• Excellent communication and relationship-building skills.


• Willingness to travel extensively within the assigned state.


• Strong commercial awareness and ability to influence trade partners.